# Virtual Body Care Stores Tatcha Debuted a Virtual Store Powered by Emperia By Laura McQuarrie | Published 2023-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tatcha-virtual-store References: [retaildive](https://www.retaildive.com/news/tatcha-launches-virtual-store-promote-body-care-collection/642918/) Japanese skincare brand Tatcha recently ventured into body care for the first time and to promote its Forest Awakening Collection, the brand launched a [virtual](https://www.trendhunter.com/trends/virtual-luxe-lounge) store powered by Emperia. To convey the spirit of its body care line, the entrance of the virtual store welcomes consumers in a way that reminds them of a Japanese hinoki forest, the central theme of the Forest Awakening collection. The House of Wa is as serene as a wellness resort and it soothes the senses with a clean, minimalist and open space, and audio to accompany the experience. Alongside the virtual [Tatcha x](https://www.trendhunter.com/trends/tatcha-beauty-pop-up) [Emperia store](https://www.trendhunter.com/trends/loccitane-en-provence-2) that brings awareness to the brand's body wash, body oil and body milk, Tatcha is opening the doors to a pop-up in Las Angeles for a limited time in February. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 86% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Body Care Experience:** Opportunity for skincare and wellness brands to improve customer experience and promote their products through immersive virtual stores. - **Minimalist Wellness Spaces:** Potential for brands to create physical retail spaces that evoke calm and relaxation, promoting positive emotions and enhancing the customer experience. - **Pop-up Retail Experiences:** Brands can create novelty and exclusivity around their products by offering limited-time pop-up shops that allow customers to physically interact with their products and meet their representatives. ### Where This Applies - **Skincare:** Skincare brands have an opportunity to create engaging and immersive virtual retail experiences that highlight their products and convey the desired emotional and sensory response to promote their brand image. - **Wellness:** Wellness brands can benefit from offering physical and virtual retail spaces that promote relaxation, calm, and positive emotions to enhance customer well-being and loyalty. - **Retail:** Retail brands can leverage pop-up shops to create excitement and exclusivity around their products and build deeper connections with their customers by offering limited-time, face-to-face interactions and experiences. ## Related on Trend Hunter - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md)