# Camellia Oil-Based Lip Balms The Tatcha Lip Balm Nourishes the Lips and Adds Subtle Color By Mishal Omar | Published 2017-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tatcha-lip-balm References: [tatcha](https://www.tatcha.com/shop/a-cherry-blossom-lip-balm) The [Tatcha](https://www.trendhunter.com/trends/new-kissu-lip-mask) lip balm, titled 'Twilight," offers a delicate color and scent that was inspired by Japan's cherry blossoms. The Japanese-inspired brand offers a range of products that help enhance the appearance of people's skin, and its lip balm is no different. The [limited edition product](https://www.trendhunter.com/trends/healing-lip-oil) contains camellia oil, which works to soften and nourish the lips. It also features 23 karat gold, which adds a luxurious effect to the balm and provides a subtle, yet visible, sparkle to the lips. The balm comes in a [sheer pink color](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip) inspired by the color of Japan's cherry blossoms. The Tatcha lip balm contains a range of natural ingredients that work to enhance the appearance of users' lips, while also maintaining a soft and even texture. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Camellia Oil-based Lip Balms:** Opportunity to create a line of lip balms using camellia oil as a nourishing and softening agent. - **Delicate Color and Scent:** Opportunity to develop lip balms with subtle color and scent inspired by nature, providing an enhanced sensory experience. - **Luxurious and Sparkling Lip Balms:** Opportunity to create lip balms infused with luxurious ingredients like gold to add a touch of glamour and sparkle. ### Where This Applies - **Skincare:** Opportunity for skincare brands to expand their product lines to include nourishing lip balms. - **Cosmetics:** Opportunity for cosmetic companies to incorporate natural ingredients and subtle colors into their lip balm offerings. - **Luxury Goods:** Opportunity for luxury brands to create high-end lip balms infused with luxurious ingredients like gold for a glamorous and sparkling effect. ## Related on Trend Hunter - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Sweet Balm Sticks](https://www.trendhunter.com/trends/melting-candy-balm.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Mushroom-Infused Lip Balms](https://www.trendhunter.com/trends/strawberry-lip-balm.md) - [Multi-Tasking High-End Lip Balms](https://www.trendhunter.com/trends/highend-lip-balm.md) - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md)