# Deeply Purifying Cleansers Tatcha's 'Deep Cleanse' is a New Gel-to-Foam Cleanser By Laura McQuarrie | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tatcha-harpers-deep-cleanse References: [hellogiggles](https://hellogiggles.com/beauty/skin/tatcha-launched-deep-cleanse-face-cleasner/) & [tatcha](https://www.tatcha.com/shop/the-deep-cleanse#image_product_two) Tatcha's 'Deep Cleanse' is a new [oil-free cleanser](https://www.trendhunter.com/trends/detox-face-cleanser) that transforms from a gel to a rich cream when applied to the face to remove dirt, oil and other impurities. On top of cleansing with amino acids derived from silk, the formula features ground fibers of the Japanese Luffa fruit, which help to slough away dull, dry and tired skin, all the while [keeping pores clear](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse). Some of the other Japanese ingredients included in the product are wild rose and leopard lily, which help to tighten pores, smooth skin and manage excess oil. The gentle, non-comedogenic formula itself has a green hue and fibers throughout, making it ideal as a daily cleansing treatment that will not leave the skin of the face feeling stripped of moisture. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gel-to-foam Cleansers:** Developing formulas that transform textures during use. - **Japanese-inspired Skincare:** Incorporating Japanese ingredients and beauty practices into skincare products. - **Gentle, Non-stripping Cleansers:** Creating formulas that cleanse deeply without stripping the skin of its natural moisture. ### Who This Affects Most - **Skincare:** Creating new products with unique, Japanese-inspired ingredients to offer a differentiating factor in a crowded market. - **Beauty:** Building a product line with gentle yet effective cleansing options that offer a unique experience for consumers. - **Natural Beauty:** Developing cleansers that are free of harsh chemicals and utilize natural ingredients in their formulas. ## Related on Trend Hunter - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Hydrating Cleansing Sets](https://www.trendhunter.com/trends/double-cleansing-duo.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Silky Mousse Cleansers](https://www.trendhunter.com/trends/take-the-day-off-foaming-mousse.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md)