# Chinese Campus Connection Apps The TataUFO App Matches Students From Chinese Universities By Rahul Kalvapalle | Published 2016-06-02 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/tataUFO References: [chinatechnews](https://www.chinatechnews.com/2016/06/01/23598-chinese-campus-social-networking-app-gains-investment) & [itunes.apple](https://itunes.apple.com/us/app/tataufo-fa-xian-shi-she-jiao/id721033608?mt=8) TataUFO is a Chinese-made social networking app that is specifically targeted towards college and university students. The app was dreamed up by Brian Hyeon-woo Cheong, a South Korean student who studied at Guanghua School of Management at Peking University in Beijing. Cheong set up the app to facilitate [social networking on campus](https://www.trendhunter.com/trends/hyperlocal-social-networks). The app is now available to students at Peking University, Tsinghua University and Renmin University. What makes this app appealing is the fact that it offers [friend matchmaking and recommendation features](https://www.trendhunter.com/trends/three-day-rule). The app has gone on to grow in popularity to the point that it has attracted big-time investors including SkyChee Ventures and Lightspeed Venture Partners. Much like [Facebook](https://www.trendhunter.com/trends/yuppie), the TataUFO social networking app was born in campus but its popularity could see it eventually open up to non-student users. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Social Networking Apps for Students:** The trend of creating social networking apps specifically targeted towards college and university students presents opportunities for disruptive innovation in the education technology industry. - **Friend Matchmaking and Recommendation Features:** The trend of incorporating friend matchmaking and recommendation features in social networking apps provides opportunities for disruptive innovation in the social media industry. - **Expansion of Campus-based Apps to Non-student Users:** The trend of campus-based apps like TataUFO expanding their user base to include non-student users suggests disruptive innovation opportunities in the mobile app industry. ### Where This Applies - **Education Technology:** The education technology industry can leverage the trend of social networking apps for students to develop innovative solutions that enhance connectivity and engagement in the learning process. - **Social Media:** The social media industry has the potential to disrupt the market by incorporating friend matchmaking and recommendation features in their platforms, fostering deeper and more personalized connections among users. - **Mobile App:** The mobile app industry can explore the trend of campus-based apps expanding their user base to non-student users, creating new experiences and services that cater to a diverse audience. ## Related on Trend Hunter - [University-Specific Dating Apps](https://www.trendhunter.com/trends/tinder-uni.md) - [Student Network Platforms](https://www.trendhunter.com/trends/studeen.md) - [Chinese Career Apps](https://www.trendhunter.com/trends/career-app.md) - [AI Student Chat Apps](https://www.trendhunter.com/trends/student-life-with-zapshot.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [AI Educational Social Networks](https://www.trendhunter.com/trends/universitycube.md) - [AI-Powered Socialization Apps](https://www.trendhunter.com/trends/bu-app.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Digital Student Opportunities](https://www.trendhunter.com/trends/campus-connect.md)