# $2,000 Cars 'TaTa Nano', Cheapest Car Ever, Couldn't Come at a Better Time (UPDATE) By Going Like Sixty | Published 2009-03-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tata-nano-will-roll-out-in-july References: [engadget](http://www.engadget.com/2009/03/23/tatas-2-000-nano-car-to-hit-indian-streets-in-july/) & [news.bbc](http://news.bbc.co.uk/2/hi/south_asia/7958498.stm) The long-awaited, much-delayed Tata Nano, the cheapest car in the world, will hit the streets in July 2009. Expectations are that the 100,000 rupee ($1,980) car will be a smash when the affordable auto starts to ship. There are currently so many orders for the TaTa Nano that purchasers will be randomly selected between 4/9 and 4/25 in India. A European model will be launched by 2011, while the U.S. will be impatiently waiting. The TaTa Nano was announced over a year ago, but hit production delays. There is concern that the Nano will only add to India’s already choking environmental problems. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **$2,000 Cars:** The development and success of the TaTa nano highlights a growing trend towards affordable cars in emerging markets. - **Urbanization:** As more people move to cities in emerging markets, there is an opportunity to innovate affordable transportation solutions like the TaTa Nano. - **Electric Cars:** The concerns over India's environmental problems creates an opportunity for disruptive innovation in the development of electric cars like the TaTa Nano. ### Sectors Adopting This - **Automotive Industry:** The success of the TaTa Nano highlights the need for affordable cars, creating an opportunity for innovation in manufacturing and distribution processes, particularly in emerging markets. - **Electric Vehicle Industry:** India's environmental problems create opportunities for disruptive innovation in the electric vehicle industry, particularly through the development of affordable and energy-efficient cars like the TaTa nano. - **Logistics and Transportation:** Innovations in logistics and transportation are crucial for the successful distribution and delivery of affordable cars like the TaTa Nano to emerging markets like India. ## Related on Trend Hunter - [Affordable Two-Seater Electric Vehicles](https://www.trendhunter.com/trends/ark-zero.md) - [Electric Quadricycle Debuts](https://www.trendhunter.com/trends/microlino-2.md) - [Miniature DIY Cars](https://www.trendhunter.com/trends/peel-p50.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Motorcycle-Inspired Nanocars](https://www.trendhunter.com/trends/nanocar.md) - [Energy Efficient Flat-Packed Cars](https://www.trendhunter.com/trends/luvly-o.md) - [Miniscule Electric SUVs](https://www.trendhunter.com/trends/mini-suv.md) - [Solar-Powered City Cars](https://www.trendhunter.com/trends/city-cars.md) - [Reduced Cost EV Models](https://www.trendhunter.com/trends/tesla-standard.md)