# Eco-Minded Leather Variants Tata International's New Eco-Friendly Leather Hopes to Spark Change By Kanesa D | Published 2024-08-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tata-international References: [thehindubusinessline](https://www.thehindubusinessline.com/companies/tata-international-launches-eco-friendly-phoenix-leather/article68459619.ece) & [tatainternational](https://tatainternational.com/)  [Tata International's](https://www.trendhunter.com/trends/avinya) new 'Earthcare Leather' range is welcoming a new Phoenix Leather material, helping reduce the amount of [wasted trim from leather production](https://www.trendhunter.com/trends/arda-biomaterials) processes. Relying on a 'GENOCORIUM' process that decreases water pollution, depletion, and greenhouse gas emissions, this unique range aims to promote sustainability in the leather-making industry. Tata hopes to become a pioneer in the [sustainable leather market](https://www.trendhunter.com/trends/obro), encouraging more brands to adopt eco-friendly practices. “We are optimistic about sustainable and bio-based leather. Percentage share of Earthcare leather in financial year 2023-2024 accounted for 27 per cent of our total production and we plan to increase this to 50 per cent in next 4 years,” said P Rajasekaran, Business Head - Finished Leather Business at Tata International. Image Credit: Yavdat ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 43% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Leather Materials:** The introduction of eco-friendly leather variants, such as the Phoenix Leather, emphasizes a growing focus on minimizing waste in leather production. - **Water-conserving Manufacturing:** The GENOCORIUM process utilized by Tata International highlights innovations aimed at reducing water pollution and consumption in leather processing. - **Low-emission Leather Production:** Implementing processes that lower greenhouse gas emissions, like those in Tata's Earthcare Leather range, exemplifies a shift towards cleaner production methods in the industry. ### Where This Applies - **Fashion:** The fashion industry can benefit from sustainable leather options, leading to more eco-conscious collections. - **Automotive:** Adopting eco-friendly leather materials in car interiors aligns with the automotive industry's push towards sustainability. - **Furniture:** Sustainable leather variants offer the furniture industry new opportunities to create eco-friendly and stylish pieces. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md) - [Sustainable Synthetic Leathers](https://www.trendhunter.com/trends/basf.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Ethical Vehicle Interior Finishes](https://www.trendhunter.com/trends/renault-interiors.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Plastic-Free Leather Alternatives](https://www.trendhunter.com/trends/new-grain.md) - [Eco-Friendly Automotive Tires](https://www.trendhunter.com/trends/sustainable-tires.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md)