# Superhero Snack Cake Packaging TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet By Michael Hemsworth | Published 2023-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tastykake-spiderman-across-the-spiderverse References: [snackandbakery](https://www.snackandbakery.com/articles/108952-tastykake-swings-into-snack-aisle-with-limited-edition-spider-man-across-the-spider-verse-packaging) & [tastykake](https://www.tastykake.com/)  The Tastykake Spider-Man: Across the Spider-Verse packaging has been debuted in celebration of the [upcoming movie](https://www.trendhunter.com/trends/rollover-and-warner-bros) that's set to hit theaters June 2, 2023. The branding features characters from the film front and center alongside the respective snack inside, and also lets shoppers know about a [special sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie) to take advantage of. The sweepstakes will offer consumers the chance to wine a variety of exclusive prizes like tickets to the movie, official posters and more. Brand Manager Ashley Hornsby spoke on the Tastykake Spider-Man: Across the Spider-Verse packaging and sweepstakes saying, "This collaboration was created with a great amount of attention and detail - and I’m confident fans will be even more excited by the bonus of the included [trading cards featuring the beloved characters](https://www.trendhunter.com/trends/kinder-dc-and-funko) from the Spider-Verse films.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 80% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Movie Collaboration Packaging:** Opportunity for brands to collaborate with upcoming movie releases and create unique product packaging designs featuring the characters. - **Sweepstakes Promotion:** Opportunity for brands to engage with consumers by offering exclusive prize packages and sweepstakes alongside product promotions. - **Character-themed Product Packaging:** Opportunity for brands to incorporate popular fictional characters into product packaging designs to attract the attention of fans. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can capitalize on movie collaborations and sweepstakes promotions to increase brand awareness and drive sales. - **Entertainment:** Entertainment companies can partner with food and beverage brands to offer movie-themed product packaging and sweepstakes promotions to enhance fan engagement. - **Consumer Goods:** Consumer goods companies can incorporate popular fictional characters into product packaging designs to attract the attention of fans and increase sales. ## Related on Trend Hunter - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Superhero-Themed Cereal Boxes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-1.md) - [Cinematic Superhero Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-and-marvel-studios.md) - [Superhero-Inspired Fruit Snacks](https://www.trendhunter.com/trends/general-mills-marvel-fruit-snacks.md) - [Superhero-Branded Cereals](https://www.trendhunter.com/trends/wheaties-x-marvels-spiderman-2.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md) - [Springtime-Themed Snack Cakes](https://www.trendhunter.com/trends/tastykake-easter-packaging.md) - [Animated Movie-Themed Snack Cakes](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtle-cakebites.md)