# Springtime-Themed Snack Cakes The Tastykake Easter Packaging Encourages Gifting By Michael Hemsworth | Published 2023-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tastykake-easter-packaging References: [snackandbakery](https://www.snackandbakery.com/articles/108720-tastykake-releases-new-easter-packaging) & [tastykake](https://www.tastykake.com/)  This [Tastykake](https://www.trendhunter.com/trends/tastykake-christmas-products) Easter packaging is being rolled out by the brand in the US where shoppers can pick up the products to help enhance their springtime celebrations in a decidedly delicious way. The products showcasing Easter-themed branding includes the Buttercrème Cupcakes, [Peanut Butter Kandy Kakes](https://www.trendhunter.com/trends/skippy-pb-bunny), Hippity Hops and Easter Snowballs, which are priced starting at $2.29. The products are touted as being great for [Easter baskets or hunts](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit) to make them a delicious yet easy way to enhance yearly traditions. The Tastykake Easter packaging arriving on store shelves now nationwide in the US market, but will only be around through April 9, 2023 to make them a springtime exclusive. The branding helps incorporate the various products into existing consumer traditions as a way to keep them relevant throughout the year. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-time Seasonal Packaging:** Brands can take advantage of temporary packaging designs for special occasions, such as Easter, to encourage gifting and increase sales during specific holidays. - **Innovative Holiday Product Lines:** Brands can release special seasonal flavors and products for holidays like Easter to cater to customers looking for unique and festive treats. - **Marketing Holiday Traditions:** Brands can incorporate holiday traditions in their products' branding and marketing to help consumers easily connect with the products and create new 'holiday traditions.' ### Who This Affects Most - **Packaging Industry:** Innovative packaging designs for seasonal products is an opportunity for companies to experiment with different materials, shapes, and sizes to create visually appealing products that stand out on store shelves. - **Food and Beverage Industry:** Developing special seasonal products and flavors is an opportunity for companies to appeal to customers' desire for unique and festive products and increase sales during specific holidays. - **Marketing and Advertising Industry:** Creating marketing campaigns that incorporate holiday traditions can increase consumer engagement with the products and help brands build deeper connections with their customers. ## Related on Trend Hunter - [Festive Prepackaged Baked Goods](https://www.trendhunter.com/trends/tastykake-christmas-products.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Branded Springtime Easter Treats](https://www.trendhunter.com/trends/frankford-candy-easter-products.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Artisanal Easter Kits](https://www.trendhunter.com/trends/hoppy-easter-basket.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Small-Batch Springtime Chocolates](https://www.trendhunter.com/trends/sanders-easter-products.md) - [Easter-Themed Doughnut Collections](https://www.trendhunter.com/trends/krispy-kreme-5.md)