# Exclusive Collab Spreads The Tasty x PopUp Bagels Collab Shares a Trio of Limited-Time Shmears By Laura McQuarrie | Published 2024-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tasty-x-popup-bagels References: [buzzfeed](https://www.buzzfeed.com/buzzfeedpress/tasty-popup-bagels-collaborate-for-limited-time-only-sweet) & [popupbagels](http://www.popupbagels.com/locations/)  [Tasty](https://www.trendhunter.com/trends/the-great-american-road-trip-menu) x [PopUp Bagels](https://www.trendhunter.com/trends/caramelized-scallion-butter) collaborated on a trio of limited-time [schmears and butter](https://www.trendhunter.com/trends/ocean-spray-x-popup-bagels) to pair with crispy, fresh and buttery soft bagels. The collab served up something for everyone, whether they prefer spicy, savory or sweet flavor profiles, and speaks to Tasty's predominantly Millennial audience of foodies. 50 Clove Garlic Gochujang Cream Cheese whipped spicy Korean sauce into plain cream cheese with roasted garlic and charred scallions; French Onion Cream Cheese featured the comforting caramelized onions, dried beef bouillon powder, shredded gruyere, thyme and pepper; and Crème Brûlée Butter enhanced whipped cream cheese with sweet toffee pieces. The Tasty x PopUp Bagels spreads were exclusively available at PopUp Bagels retail stores and online for pickup and delivery. Special deliveries included a dozen, assorted bagels and Crème Brûlée Butter, conveniently delivered to one's doorstep. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 5% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-time Collaborations:** Exploring exclusive collaborations between brands for unique product offerings and limited-time experiences. - **Flavor Fusion Innovations:** Innovating by combining diverse flavors and ingredients to create unexpected culinary delights for adventurous consumers. - **Convenient Delivery Services:** Utilizing online platforms and home delivery to provide easy access to specialty food products for busy consumers. ### Who This Affects Most - **Food & Beverage:** The food and beverage industry can leverage collaborations and flavor experimentation to attract a wider consumer base. - **Retail:** Retailers can explore exclusive partnerships and delivery services to enhance customer experience and drive sales. - **E-commerce:** E-commerce platforms have the opportunity to facilitate the distribution of unique food collaborations and specialty products to a broader audience. ## Related on Trend Hunter - [Co-Branded Umami Butters](https://www.trendhunter.com/trends/caramelized-scallion-butter.md) - [Spicy Butter Spreads](https://www.trendhunter.com/trends/popup-bagels-x-franks-redhot.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Candy Bar-Infused Cream Cheeses](https://www.trendhunter.com/trends/butterfinger-schmear.md) - [Cinnamon Raisin Cream Cheeses](https://www.trendhunter.com/trends/cinnamon-raisin-schmear.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md) - [Cracker-Flavored Bagel Spreads](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads.md) - [Seafood Seasoning Spreads](https://www.trendhunter.com/trends/crabby-cream-cheese.md)