# Donut-Inspired Sneakers Saucony & Dunkin' Donuts Collaborated on a Pair of Tasty Shoes By Kalin Ned | Published 2018-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tasty-shoes References: [highsnobiety](https://www.highsnobiety.com/p/saucony-dunkin-donuts-kinvara-9/) & [saucony](https://www.saucony.com/en/saucony-x-dunkin-kinvara-9/32172W.html) From le coq sportif's hummus-inspired sneakers to ASICS' wasabi-themed footwear, the footwear industry has definitely been putting emphasis on tasty shoes. As a result, Boston-based brands [Saucony](https://www.trendhunter.com/trends/crystal-cave-sneaker) and [Dunkin' Donuts](https://www.trendhunter.com/trends/ice-coffee-day) are jumping on the movement to celebrate "the symbiotic relationship between coffee, running and donuts." The [Kinvara 9](https://www.trendhunter.com/trends/kinvara-skincare) is a dessert-inspired silhouette that boasts Dunkin' Donuts' colorway. The tasty shoes sport a white mesh upper that is lightweight and provides superior breathability. The midsole is shock-absorbent, but it also highlights a playful pink and orange gradient. To amplify the style of the craving-enhancing silhouette, Saucony and Dunkin' Donuts incorporated a strawberry-frosted donut on the heel, which is surrounded by a chaotic placement of orange, pink and chocolate sprinkles. Naturally, the tasty shoes sport the brands' logos and come in a Dunkin' Donuts-inspired box. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Food-inspired Footwear:** Opportunity for brands to create playful and unique collaborations that tap into consumers' love for food and footwear. - **Branding Through Collaborations:** Opportunity for companies to reinforce brand identity and gain new audiences through unexpected collaborations. - **Novelty Fashion Items:** Opportunity for companies to create buzz and generate revenue through limited edition, novelty fashion items. ### Who This Affects Most - **Food and Beverage:** Brands can team up with fashion companies to create unique, food-inspired merchandise that appeal to foodies and fashion enthusiasts. - **Sporting Goods:** Opportunity for sporting goods companies to create limited edition, collector's items that tap into consumer's love for unique, novel products. - **Fashion and Apparel:** Opportunity for fashion and apparel brands to create buzz and drive revenue through playful collaborations and limited edition items that tap into pop culture and consumer preferences. ## Related on Trend Hunter - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md)