# Personalized Wine Sampling Subscriptions This Service Provides Tasting Kits for Wine Lovers By Mishal Omar | Published 2016-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tasting-kit References: [tastingroom](https://www.tastingroom.com/) & [groupon](https://www.groupon.com/deals/tasting-room-97-washington-dc) The [online subscription service](https://www.trendhunter.com/trends/wine-folly) 'Tasting Room' offers [customized wine tasting kits](https://www.trendhunter.com/trends/vineboxs-sweater-weather) that cater to the varying preferences of consumers. The subscription service works in just a few simple steps. Subscribers begin by receiving a tasting kit that offers small wine bottles that range in flavor profiles and colors. From there, the consumer provides feedback as to which wines they preferred and then receive a wine profile that details their preferences. Tasting Room then sends them personalized shipments of wine based on their profile, allowing them to rate each blend. Consumers can set their preferred shipment schedules, specify the number of bottles for each shipment and preview selections to replace wines they do not want. For people looking to explore the many options in wines and flavor profiles that are available, this personalized service would be the perfect match. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Personalized Wine Tasting Kits:** The trend involves creating bespoke wine tasting kits to help wine lovers identify their preferences. - **Customized Wine Subscriptions:** The trend involves creating personalized wine subscriptions based on the consumer's taste profile. - **Direct-to-consumer Wine Services:** The trend involves offering customized wine delivery services directly to consumers' doorsteps. ### Industries Being Reshaped - **Wine Subscription Services:** The wine industry could disrupt their traditional distribution channels by offering direct-to-consumer personalized wine subscriptions. - **E-commerce and Online Retail:** E-commerce and online retail businesses can benefit from offering personalized subscriptions to improve customer loyalty and retention. - **Data Analytics and AI:** The data analytics and AI industries can provide support to enhance the consumer's wine-tasting experience by providing recommendations, real-time feedback, and personalized wine suggestions for consumers. ## Related on Trend Hunter - [Ultra-Personalized Wine Subscriptions](https://www.trendhunter.com/trends/personalized-wine-subscriptions.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md) - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [Floral-Themed Wine Tastings](https://www.trendhunter.com/trends/wine-bouquet-tasting-experience.md) - [Californian Wine Tasting Kits](https://www.trendhunter.com/trends/californian-wine.md) - [Global Wine Tasting Kits](https://www.trendhunter.com/trends/january-tasting-experience.md)