# Optimized Alternative Sweeteners Kerry Tastesense Advanced Works with Low and Zero-Sugar Products By Michael Hemsworth | Published 2023-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tastesense-advanced References: [snackandbakery](https://www.snackandbakery.com/articles/109098-kerry-debuts-tastesense-advanced-range-of-taste-solutions-for-low-zero-sugar-products) & [kerry](https://www.kerry.com/)  The [Kerry Tastesense](https://www.trendhunter.com/trends/kerry) Advanced range of sweeteners is a series of solutions that could help to greatly enhance the [low and no-sugar product market](https://www.trendhunter.com/trends/sweet-freedom-glp-1) by achieving great flavor with sustainability benefits to boot. The products are positioned as an affordable alternative to both sugar and stevia, and features plant-derived ingredients with a reduction in water and carbon emissions by 45% and 30%, respectively. The sweetness are also reported to have optimized flavor with a reduction of off-notes and a better mouthfeel. SVP of Technology and Innovation for Taste Ian McGarvey spoke on the Kerry Tastesense Advanced range of sweeteners saying, "We are excited to introduce our new Tastesense Advanced range that addresses sweetness optimization and delivers high levels of sugar reduction, reaching beyond 50%. This new solution is more advanced compared to single ingredient solutions, offering added benefits across sustainability, taste and health." Image Credit: Kerry ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 98% | Activity: 100% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Products:** Opportunities for creating and marketing low-sugar products using alternative sweeteners that have optimized flavor and sustainability benefits - **Affordable Natural Sweeteners:** Development of affordable natural sweeteners derived from plant-based ingredients that can replace both sugar and stevia and reduce carbon and water emissions - **Flavor Optimization:** Innovations in optimizing the flavor of alternative sweeteners through reduction of off-notes and enhancing mouthfeel ### Sectors Adopting This - **Food and Beverage:** Use of Kerry Tastesense Advanced range of sweeteners to create low and no-sugar food and beverage products - **Agriculture:** Opportunities to develop plant-based ingredients with sustainability benefits for the production of natural sweeteners - **Health and Wellness:** Development of low-sugar products using natural sweeteners with added benefits across sustainability, taste, and health ## Related on Trend Hunter - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md) - [Tailored Food Flavor Solutions](https://www.trendhunter.com/trends/kerry-smart-taste.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Cost-Effective Sugar Replacements](https://www.trendhunter.com/trends/optimizer-stevia-810.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Brazzein-Based Sugar Substitutes](https://www.trendhunter.com/trends/sweegen.md)