# Meatless Chicken Subs Subway's Vegan Tastes Like Chicken Sub Has Plant-Based Strips By Laura McQuarrie | Published 2020-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tastes-like-chicken References: [tyla](https://www.tyla.com/tasty/food-and-drink-subway-vegan-range-tastes-like-chicken-sub-chocolate-cookie-veganuary-20201229) [Subway](https://www.trendhunter.com/trends/plantbased-chicken-schnitzel) is introducing a brand-new meatless sub called TLC (Tastes Like Chicken) and it's one of two new vegan items on the menu. The meatless sub is layered with [plant-based soy strips](https://www.trendhunter.com/trends/tindle-gourmet-chicken) that mimic Subway's roast chicken pieces and it can be enhanced with slices of [Violife](https://www.trendhunter.com/trends/dairyfree-coffee-creamers) vegan cheese. For years, the only options for vegetarian customers at restaurants were limited to menu items made without meat but now, inventive meatless options are being created with a focus on variety, flavor and texture. The TLC from Subway is launching at the perfect time for Veganuary, where many people will be experimenting with a plant-based diet for the first time. Plant-based eaters will also enjoy rounding out their meal with the new vegan chocolate cookie. Image Credit: Subway ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meatless Subs:** Creating meatless options with a focus on flavor and texture presents an opportunity for disruptive innovation in the plant-based food industry. - **Plant-based Soy Strips:** Innovatively using plant-based soy strips that mimic meat presents an opportunity for disruptive innovation in the meat substitute industry. - **Veganuary:** Taking advantage of the growing trend of Veganuary by offering new plant-based options presents an opportunity for disruptive innovation in the restaurant industry. ### Industries Being Reshaped - **Plant-based Food:** Offering inventive meatless options with a focus on flavor and texture can disrupt the plant-based food industry. - **Meat Substitute:** Developing plant-based soy strips that mimic meat can disrupt the meat substitute industry. - **Restaurant:** Taking advantage of the trend of Veganuary by offering new plant-based options can disrupt the restaurant industry. ## Related on Trend Hunter - [Meatless Chicken Schnitzel Subs](https://www.trendhunter.com/trends/plantbased-chicken-schnitzel.md) - [Plant-Powered Italian Subs](https://www.trendhunter.com/trends/plantbased-meatball-parmigiana.md) - [Plant-Based Sub Shops](https://www.trendhunter.com/trends/plantbased-sub-shop.md) - [Faux Meat Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chikn-sandwich.md) - [Vegan Bacon Hot Dogs](https://www.trendhunter.com/trends/vegan-bacon-hot-dog.md) - [Plant-Based Meatball Subs](https://www.trendhunter.com/trends/new-plantbased-meatball-parmigiana.md) - [Spicy Meat-Free Cauliflower Sandwiches](https://www.trendhunter.com/trends/daves-not-chicken-sandwich.md) - [Spicy Plant-Based Sandwiches](https://www.trendhunter.com/trends/spicy-bbq-vegan-chicken-sandwich.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md)