# Adding Humor to Danger Q107 Radio Laughs at Deadly Work Injuries By Ayman | Published 2009-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tasteless-radion-station-advertising-q107 References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/q107_construction) These new ads for classic rock radio station Q107 show that, “Everything’s Better With Derringer in the Morning.” However, while the salon scenario is funny (everyone is laughing at the atrocious hairdo of the woman, including the woman herself), the other two ads are in very poor taste. One ad shows the cook at a restaurant on fire while the other shows a construction worker with a huge metal bar that just went through his stomach. In both cases, everyone in the picture is laughing… because you know, they're listening to the incredibly funny radio station. Even though the intention is quite clear about this being a lighthearted ad, taking deadly work injuries lightly is not OK in my book. Just imagine how someone who has lost a family member in such a scenario would feel when seeing these ads. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Humanising Marketing:** The use of humor in ad campaigns to humanize serious industries can be a disruptive innovation in marketing. - **Mindful Advertising:** The trend of mindful advertising, steering clear of controversial content, can disrupt the media industry - **Empathy in Advertising:** The trend towards empathetic ads with relatable themes could disrupt conventional advertising by resonating with wider audiences. ### Who This Affects Most - **Marketing:** Marketing agencies should explore the use of humor to humanize serious industries and increase engagement from audiences. - **Media:** The media industry should consider shifting towards mindful advertising, avoiding controversial content and focusing on empowering messages. - **Advertising:** Empathy in advertising could provide an opportunity to revamp traditional advertising models, and evoke emotive responses from wider audiences. ## Related on Trend Hunter - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)