# Consumption-Encouraging Packaging TASTEit Uses Blunt Branding for Promotion By Jamie Danielle Munro | Published 2014-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tasteit References: [packageinspiration](http://www.packageinspiration.com/tasteit.html/) & [behance.net](https://www.behance.net/trasparenzeadv) For some [graphic designers and branding experts](https://www.trendhunter.com/trends/legitimate-you), subtlety is the way to go, but other brands like TASTEit prefer to use a much more blunt approach. What could be more direct than using a name that tells consumers exactly what a company's intentions are? Such is the case with the TASTEit identity from Italy, which is a great way to stand out from the competition and do something a bit different. The brand name itself is done in bold black letters against a white background in order to stand out. [Colorblocking is also used](https://www.trendhunter.com/trends/betterforyou-snack-packaging) on the base of the label to add that touch of brightness. Overall the main selling point for this food is the name of the brand itself: TASTEit. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 69% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Blunt Branding:** Opportunity to disrupt traditional branding strategies by using direct and bold messaging. - **Standout Packaging:** Opportunity to create packaging that is visually striking and attention-grabbing to differentiate from competitors. - **Colorblocking:** Opportunity to utilize colorblocking techniques in packaging design to add vibrancy and visual appeal. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage brands to explore bold and direct branding strategies to attract consumers. - **Graphic Design:** Opportunity for graphic designers to experiment with unconventional packaging designs that stand out on store shelves. - **Branding and Marketing:** Opportunity for branding and marketing professionals to explore new approaches that prioritize direct messaging and visual impact. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)