# Snack-Sampling Conveyors Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts By Laura McQuarrie | Published 2017-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taste-tour References: [eventmagazine](http://www.eventmagazine.co.uk/rowntrees-launches-sushi-themed-taste-tour/brands/article/1439396) & [rowntrees](https://www.rowntrees.co.uk/) Inspired by the way that many sushi restaurants use conveyor belts to quickly and efficiently serve patrons, confectionery brand Rowntree's is launching a Taste Tour that features a moving belt from which people may sample snacks. The playful Taste Tour has been launched to show off the brand's 30% reduced sugar range. Each factory-inspired pop-up boasts a sushi-style tasting station. When a person picks up a Rowntree's Random, they will be treated to a random fact from the pop-up's host. Similarly, choosing a Fruit Pastille will offer a joke. Alongside this unique station at the Rowntree's pop-up, guests will also be able to take photos and personalized GIFs that can be instantly shared on social media with the #RowntreesTasteTour tag. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Conveyor Belt Sampling:** Using conveyor belts to offer samples of products in a convenient and engaging way. - **Reduced Sugar Snacks:** Creating snacks with significantly reduced sugar content to meet the growing demand for healthier options. - **Interactive Brand Experiences:** Providing interactive and immersive experiences for customers to engage with a brand and its products. ### Sectors Adopting This - **Confectionery:** Innovative conveyor belt sampling can revolutionize how confectionery brands showcase and distribute their products. - **Food and Beverage:** Creating reduced sugar snacks can open new opportunities for companies in the food and beverage industry to cater to health-conscious consumers. - **Marketing and Events:** Interactive brand experiences like the Rowntree's Taste Tour can enhance marketing campaigns and attract consumers to events. ## Related on Trend Hunter - [Cheese-Focused Conveyor Belt Restaurants](https://www.trendhunter.com/trends/pick-cheese1.md) - [Ice Pop-Inspired Candies](https://www.trendhunter.com/trends/rowntrees-lollies.md) - [Chocolaty Fruit-Forward Frozen Treats](https://www.trendhunter.com/trends/rowntrees-ocean-adventure.md) - [Textural Cacti Candy Products](https://www.trendhunter.com/trends/fizzy-cactuz.md) - [Liquid-Filled Candy Ice Pops](https://www.trendhunter.com/trends/rowntrees-ice-lollies.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Advanced Sushi Restaurant Layouts](https://www.trendhunter.com/trends/kura-sushi.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md)