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# Non-GMO Stevia-Based Platforms
SweeGen’s BESTEVIA® TASTE SOLUTIONS Expands the Company's Portfolio

By Kalin Ned | Published 2019-12-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/taste-solutions
References: [prnewswire](https://www.prnewswire.com/in/news-releases/sweegen-launches-bestevia-r-taste-solutions-808475443.html) & [sweegen](http://www.sweegen.com)

[SweeGen](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors), which is a “nature-based sweetener company,” has expanded its portfolio with the introduction of an “advanced [stevia-based sugar reduction platform](https://www.trendhunter.com/trends/tropical-punch-juice-drink)” -- BESTEVIA® TASTE SOLUTIONS. The launch seeks to bring positive changes to categories of dairy, confectionery, nutrition, and more.

Stevia is a natural sweetener that is derived from the leaves of a plant species that is native to Brazil and Paraguay. Commercially, it is often used as a substitute for sugar. The ingredient carries zero calories, which is an added benefit for brands that looking to boast a lower count on their packaging.

SweeGen’s BESTEVIA® TASTE SOLUTIONS is geared to be natural, non-GMO, and cost-competitive, with a focus on meeting the challenges to create “[reduced sugar products without compromising taste](https://www.trendhunter.com/trends/kerry-smart-taste).”

Image Credit: SweeGen

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 47% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Non-gmo Sweeteners:** The trend towards natural, non-GMO sweeteners continues to grow as consumers seek healthier alternatives to traditional sugar.
- **Sugar Reduction Platforms:** Developing platforms focused on reducing sugar without compromising taste provides disruptive innovation opportunities in the food and beverage industry.
- **Stevia-based Solutions:** Leveraging the benefits of stevia-based solutions, such as zero calories and natural sourcing, presents an opportunity for companies to differentiate themselves in the market.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can leverage non-GMO stevia-based solutions to develop healthier and more sustainable products for consumers.
- **Health and Wellness:** The trend towards natural sweeteners and sugar reduction aligns with the health and wellness industry, providing opportunities to develop functional foods and supplements.
- **Confectionery:** As consumers increasingly seek out healthier and lower-sugar options, the confectionery industry can benefit from developing products that meet these demands using stevia-based solutions.

## Related on Trend Hunter

- [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md)
- [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md)
- [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md)
- [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md)
- [Brazzein-Based Sugar Substitutes](https://www.trendhunter.com/trends/sweegen.md)
- [Bitterness-Free Sweetener Products](https://www.trendhunter.com/trends/steviasweet-rm95.md)
- [Cost-Effective Sugar Replacements](https://www.trendhunter.com/trends/optimizer-stevia-810.md)
- [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md)
- [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md)