# Flavorful Thai Posters These Posters for Simply Asia Give a Vibrant Taste of Thailand By Laura McQuarrie | Published 2014-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-thailand References: [adeevee](http://www.adeevee.com/2014/07/tastes-of-thailand-hot-fresh-sweet-outdoor-design-print/) & [behance.net](https://www.behance.net/gallery/17650347/Tastes-of-Thailand-Limited-Edition-Posters) With messages that read "I like it hot," "I like it fresh" and "I like it sweet," these posters by Bittersuite raise awareness that you can get a [taste of Thailand](https://www.trendhunter.com/trends/bangkok-bites) from the new dishes at [Simply Asia](https://www.trendhunter.com/trends/simply-fresh). The campaign involved targeting top bloggers in South Africa and asking them to pick the word that described them best—Sweet, Fresh or Hot. Each poster features a different aspect of Thailand, including Buddhism, dancers, cultural clothing, food and sports like Muay Thai. The chosen online influencers became part of a competition to raise the most awareness online and in the end, they received a set of the limited posters along with a pair of chopsticks. Although it's easier to spot as an embossed detail on the actual prints, there's a very subtle Simply Asia logo on the bottom right corner of the posters. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Cultural-themed Advertising:** Opportunity for brands to leverage cultural elements in their advertising campaigns, creating a more immersive and authentic brand experience. - **Influencer Marketing Competitions:** Brands can engage with online influencers by organizing competitions to raise awareness and promote their products, generating buzz and increasing brand reach. - **Subtle Branding:** Brands can experiment with subtle branding techniques to create intrigue and curiosity among consumers, allowing the product to speak for itself. ### Where This Applies - **Food & Beverage:** Opportunity for food and beverage companies to incorporate cultural elements in their marketing efforts, enhancing the customer experience and attracting a diverse customer base. - **Advertising & Marketing:** Advertising and marketing agencies can explore innovative strategies like influencer competitions to help brands effectively reach their target audience and generate buzz. - **Design & Printing:** Design and printing companies can offer services that incorporate subtle branding techniques, catering to brands that want to create unique and memorable advertising materials. ## Related on Trend Hunter - [Asian Cuisine-Celebrating Global Campaigns](https://www.trendhunter.com/trends/lee-kum-kee1.md) - [Versatile Squeeze Bottle Condiments](https://www.trendhunter.com/trends/blue-dragon-sweet-chilli.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Restaurant-Quality Asian Cuisine Meals](https://www.trendhunter.com/trends/authentic-asia-frozen-meals.md) - [Nostalgic Flavor Campaigns](https://www.trendhunter.com/trends/taste-of-home-campaign.md)