# Multi-Sensory Nail Polish Activations Beetles Gel Polish Runs the Taste of Spring Event By Kalin Ned | Published 2026-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-spring1 References: [finance.yahoo](https://finance.yahoo.com/news/beetles-gel-polish-brings-experiential-133200831.html)  [Beetles Gel Polish](https://www.trendhunter.com/trends/mani-time-with-mom) hosted a multi-sensory 'Taste of Spring' immersive activation in New York City at Maison Welles. The initiative transformed the space into a spring-themed environment where guests could experience the brand's new pastel and jelly-finish gel polish collection through hands-on manicure stations paired with a coordinated afternoon tea menu. Beetles Gel Polish's Taste of Spring event was designed around the concept of seasonal refreshment. It featured a candy-house-shaped packaging display for the Taste of Spring Gel Box and a drinks and dessert menu that visually echoed the colors of the nail products. Beetles Gel Polish's collection remains on display at the venue for a limited period. The activation was accompanied by giveaway activities, while the products are available for purchase online and through retail partners including [Walmart](https://www.trendhunter.com/trends/nailsinc-polishes) and [Target](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection). Image Credit: Beetles Gel Polish ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 89% | Activity: 91% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Retail Experiences:** Events that combine sight, taste, and touch with product trials create immersive brand moments that can redefine in-person shopping expectations. - **Seasonal Product Pairings:** Limited-time collections tied to seasonal themes and complementary consumables help shift product launches toward temporal, experience-led demand cycles. - **Experiential Packaging Display:** Packaging designed as physical installations or props functions as both merchandising and social-media-ready content, altering traditional shelf-based discovery. ### Industries Being Reshaped - **Beauty and Personal Care:** Beauty brands leveraging immersive activations and themed launches may transform product adoption by prioritizing experiential sampling over conventional advertising. - **Retail and E-commerce:** Omnichannel retailers integrating pop-up experiences with online availability can blur the boundary between discovery events and immediate purchase pathways. - **Food and Beverage Events:** Cafes and event caterers offering curated menus aligned with consumer goods create cross-category collaborations that change how experiential dining supports product storytelling. ## Related on Trend Hunter - [Tactile Gel Manicures](https://www.trendhunter.com/trends/braille-nails.md) - [Sensorial Beauty Pop-Ups](https://www.trendhunter.com/trends/gimme-gummy-bar.md) - [Opulent Nail Polish Calendars](https://www.trendhunter.com/trends/beetles-christmas-advent-calendar.md) - [Spooky Nail Polish Sets](https://www.trendhunter.com/trends/scream-on-halloween.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Valentine's Day Nail Sets](https://www.trendhunter.com/trends/beetles-so-in-love.md) - [Soda-Themed Pop-Up Salons](https://www.trendhunter.com/trends/pepsi-max-cherry-x-townhouse-salon.md) - [Spring-Inspired Nail Polish Kits](https://www.trendhunter.com/trends/taste-of-spring.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)