# Maple-Flavored Breakfast Wraps Tim Hortons' New Breakfast Wrap Features the Sweet Taste of Maple By Katherine Pendrill | Published 2016-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-maple References: [chewboom](http://www.chewboom.com/2016/10/06/tim-hortons-offers-new-maple-farmers-breakfast-wrap-sandwich/) & [timhortons](http://www.timhortons.com/ca/en/menu/new-tastes.php?openmode=10278&utm_campaign=maplefarmers&utm_source=homepage_en&utm_medium=owned) Tim Hortons recently debuted two new breakfast items that feature the sweet taste of maple. While the chain has always been a staple for Canadian consumers, the new [maple-flavored breakfast dishes](https://www.trendhunter.com/trends/maple-bacon-pancakes) help to pay homage to the brand's northern roots. The newest additions to the the Tim Hortons breakfast menu include the [Maple Farmer's](https://www.trendhunter.com/trends/sweet-maple-bagels) Breakfast Wrap and the Maple Farmer's Breakfast Sandwich. The former is made with sausage, sliced cheese, a hash brown and an egg omelette coated in maple sauce and wrapped in a flour tortilla. The latter features the same toppings and sweet maple sauce, but comes on a fluffy homestyle biscuit. Both dishes combine traditional breakfast items with the rich taste of maple syrup to deliver a distinctly Canadian breakfast. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Maple-flavored Food:** The rise of maple-flavored breakfast wraps and other food items presents an opportunity for food companies to tap into the growing consumer demand for unique and sweet flavors. - **Heritage-inspired Menu:** The introduction of maple-flavored breakfast wraps by Tim Hortons highlights the trend of food establishments incorporating regional flavors and cultural heritage into their menus, offering a unique culinary experience to customers. - **Breakfast Innovation:** The creation of maple-flavored breakfast wraps showcases the potential for innovation in the breakfast industry, inspiring businesses to experiment with flavors and ingredients to attract breakfast enthusiasts. ### Industries Being Reshaped - **Food and Beverage:** The introduction of maple-flavored breakfast wraps by Tim Hortons opens up opportunities for the food and beverage industry to develop new and exciting maple-flavored products to cater to consumer preferences. - **Fast Food:** The launch of maple-flavored breakfast wraps by Tim Hortons presents a disruptive innovation opportunity for fast food chains to expand their breakfast menus with unique and regional flavors, attracting a wider customer base. - **Restaurant Chains:** The trend of maple-flavored breakfast wraps offers an opportunity for restaurant chains to infuse regional flavors into their menus, appealing to customers seeking a taste of local and cultural authenticity. ## Related on Trend Hunter - [Belgian Waffle Breakfast Sandwiches](https://www.trendhunter.com/trends/new-waffle-breakfast-sandwich.md) - [Hash Brown Breakfast Wraps](https://www.trendhunter.com/trends/new-breakfast-wraps.md) - [Smoked Honey Breakfast Sandwiches](https://www.trendhunter.com/trends/smoky-honey-bacon-breakfast-sandwiches.md) - [Ultra-Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/wendys-breakfast-wraps.md) - [Maple Syrup Cafe Products](https://www.trendhunter.com/trends/tim-hortons-maple-collection.md) - [QSR-Backed Breakfast Items](https://www.trendhunter.com/trends/bk-breakfast-wraps.md) - [Sweetened Breakfast Taquitos](https://www.trendhunter.com/trends/sausage-egg-and-cheese-taquito.md) - [Maple-Infused QSR Biscuit Sandwiches](https://www.trendhunter.com/trends/hardees-maple-biscuits.md) - [Meat-Free Cafe Sandwiches](https://www.trendhunter.com/trends/tim-hortons-harvest-sandwiches.md)