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# Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts

By Shiori Mine | Published 2012-05-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-love-donuts
References: [thedieline](http://www.thedieline.com/blog/2012/5/17/the-taste-of-love.html) & [mysimdesign](http://www.mysimdesign.com/)

Nothing says forgiveness or celebration like a box of baked treats, which is why the Taste of Love Donut packaging is just too sweet for words. The hand-drawn illustrations and designs were created by the team at My Sim Design.

The boxes range from a pint-sized office packet to a party platter carrier. Each box is designed with a pastel candy-colored scheme in mind. The top of the carriers is decked out in digital drawings of love arrows and diamond rings, and the hand-sketched typography adds a personal and homemade touch despite the fact these are store-bought snacks.

The deliciously rendered donuts will have your mouth watering before you even open the box. The next time you want to tell someone you love them from the bottom of your heart, the Taste of Love Donut box has got you covered.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 57% | Activity: 44% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Packaging:** Creating unique and personal designs for packaging can add a sentimental value to the product and increase customer satisfaction.
- **Illustrative Packaging:** Incorporating hand-drawn illustrations in product packaging can add a playful and homemade touch to the brand's image.
- **Emotional Advertising:** Using emotional appeal, such as love and celebration, can enhance the brand's connection with customers and encourage brand loyalty.

### Sectors Adopting This

- **Bakery:** Bakeries can use personalized and illustrative packaging to differentiate their product and create a unique selling point.
- **Gift and Souvenir:** Gift and souvenir shops can incorporate emotional advertising in their product packaging to attract customers looking for sentimental and meaningful gifts.
- **Event Planning:** Event planners can collaborate with brands to create personalized event packaging that aligns with the theme of the event and adds an extra touch of detail.

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