# Cruise-Inspired Dining Events Celebrity Cruises' Taste of London Activation is Travel-Themed By Jana Pijak | Published 2017-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-london References: [eventmagazine](http://www.eventmagazine.co.uk/celebrity-cruises-brings-travel-themed-experience-taste-london/brands/article/1436052) & [london.tastefestivals](https://london.tastefestivals.com/feature/celebrity-cruises/) [Celebrity Cruises](https://www.trendhunter.com/trends/budgetfriendly-options)' Taste of Travel event is the brand's fifth consecutive partnership with Taste of London, an expo spotlighting the finest dining that the city has to offer. Inspired by travel, the event serves up finely crafted cuisine from destinations like Japan, Tuscany, and the Galapagos -- all stops on the [Celebrity Cruises journey](https://www.trendhunter.com/trends/celebrity-cruises1). Taste of Travel visitors will be "taken on a gastronomic journey around the world as they sample a range of culinary delights created by [Michelin](https://www.trendhunter.com/trends/gourmet-dining-event)-starred Vice President of Culinary, Cornelius Gallagher and his team." This travel-themed food event spotlights London's fine cuisine while promoting Celebrity Cruises on-board menu, and travel packages. This experiential marketing approach will appeal to foodies seeking a luxe vacation experiences, and cruise ship travelers concerned about the quality of their on-board meals. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Food events that promote travel packages are a disruptive innovation opportunity for the experiential marketing industry. - **Gastronomic Journeys:** Offering culinary delights inspired by different destinations to create a restaurant experience centered on travel can be a disruptive innovation opportunity for the food and beverage industry. - **Luxury Cruise Tourism:** Celebrity Cruise's experiential event can inspire luxury cruise providers to innovate on-board menus, with destination-inspired cuisine offerings and gourmet dining experience, which can appeal to foodie travelers. ### Sectors Adopting This - **Experiential Marketing Industry:** With travel-themed food events, experiential marketing companies have the opportunity to promote travel packages and engage with foodie consumers. - **Food and Beverage Industry:** Creating destination-inspired cuisine offerings can be a disruptive innovation opportunity for restaurants, cafes or any foodservice provider interested in offering consumers unique culinary experiences centered on travel. - **Cruise Tourism Industry:** Offering gourmet dining experiences with a focus on destination-inspired cuisine can be a disruptive innovation opportunity for luxury cruise lines looking to attract foodie travelers interested in unique gastronomic journeys. ## Related on Trend Hunter - [Culinary Skincare Fusion](https://www.trendhunter.com/trends/sweet-fire-cafe-x-la-mer.md) - [Immersive Chinese Culinary Productions](https://www.trendhunter.com/trends/taste-of-china.md) - [Culinary-Focused Travel Experiences](https://www.trendhunter.com/trends/food-tours.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md) - [Chef-Forward Cruise Dining Experiences](https://www.trendhunter.com/trends/best-new-chefs.md) - [Star-Studded Chef Dining Experiences](https://www.trendhunter.com/trends/atlas-ocean-voyages.md) - [Branded Dining Experiences](https://www.trendhunter.com/trends/a-taste-of-homegoods.md) - [Seafaring Italian Restaurants](https://www.trendhunter.com/trends/msc-world-america.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md)