# Customizable Italian Menus Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu By Laura McQuarrie | Published 2017-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-italy References: [brandeating](http://www.brandeating.com/2017/06/create-your-own-tour-of-italy-menu-returns-to-olive-garden-for-summer-2017.html) & [olivegarden](http://www.olivegarden.com/specials/create-your-own-tour-of-italy) In order to help consumers enjoy a taste of Italy this summer without actually requiring them to board on a plane, [Olive Garden](https://www.trendhunter.com/trends/never-ending-pasta-bowl) is launching a customizable 'Create Your Own Tour of Italy' menu. The limited-time summer menu includes three categories from which a diner may choose from to create their own three-piece entree. Choices include one of four specialties like Grilled Chicken Parmigiana, or Shrimp Scampi, [one of three filled pastas](https://www.trendhunter.com/trends/fazolis-lasagna-rolls) and one of two signature pastas. As with all of Olive Garden's entrees, the meal is served with unlimited soup or salad and breadsticks. The build-your-own Italian meal menu will suit consumers who want to enjoy a bite-sized sampling of small menu options, rather than one large dish with less variety. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Menus:** Disruptive innovation opportunity: Offering consumers the ability to customize their own meals provides a personalized experience and allows for experimentation with various menu options. - **Limited-time Menus:** Disruptive innovation opportunity: Creating limited-time menus entices customers with exclusive and time-sensitive offerings, driving urgency and excitement for the brand. - **Small Plate Options:** Disruptive innovation opportunity: Providing bite-sized menu options allows for greater variety and encourages customers to try multiple dishes, catering to diverse preferences. ### Sectors Adopting This - **Restaurant Industry:** Disruptive innovation opportunity: Introducing customizable menus and limited-time offerings can attract new customers, increase customer loyalty, and differentiate a restaurant from competitors. - **Food and Beverage Industry:** Disruptive innovation opportunity: Developing customizable menus and limited-time options can drive innovation, enhance customer experience, and generate new revenue streams for food and beverage companies. - **Hospitality Industry:** Disruptive innovation opportunity: Offering customizable menus and unique limited-time promotions can attract guests, create memorable dining experiences, and boost customer satisfaction in the hospitality sector. ## Related on Trend Hunter - [All-You-Can-Eat Pasta Promotions](https://www.trendhunter.com/trends/never-ending-pasta-bowl.md) - [Personalized Mexican Cuisine Meals](https://www.trendhunter.com/trends/tocaya-buildyourown-meals.md) - [Value-Packed Pasta Bowls](https://www.trendhunter.com/trends/olive-garden-never-ending-pasta-bowl.md) - [Mix-and-Match Seasonal Menus](https://www.trendhunter.com/trends/pick-3-menu.md) - [Customizable Shrimp Restaurant Options](https://www.trendhunter.com/trends/red-lobster-shrimp-your-way.md) - [Personalization-Focused Pizza Meals](https://www.trendhunter.com/trends/mix-match-combo.md) - [Comprehensive Pasta Boxes](https://www.trendhunter.com/trends/pasta-boxes.md) - [In-Restaurant Italian Offerings](https://www.trendhunter.com/trends/maggianos-little-italy.md) - [Regionally Inspired Meal Kits](https://www.trendhunter.com/trends/hellofresh-and-colavita.md)