# $1.8 Million Champagne The 'Taste of Diamonds' Champagne is the World's Most Expensive Bubbly By | Published 2013-06-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/taste-of-diamonds References: [luxurylaunches](http://luxurylaunches.com/featured/worlds-expensive-champagne-worth-1-8-million-ships-diamond-themed-bottle.php) & [alexanderamosu](http://www.alexanderamosu.co.uk/en/) Created by luxury designer Alexander Amosu, the 'Taste of Diamonds' champagne has become the [world's most expensive](https://www.trendhunter.com/trends/rare-champagne). Its extravagant price tag boasts a worth of $1.8 million. The 'Taste of Diamonds' bottle's design emulates a vintage style that can't help but make the drinker feel nostalgic for happy-go-lucky eras like the roaring 20s. The bottle is engraved with the drinker's name on 18-karat solid gold alongside an 18-karat white gold tag featuring the brand's label. In the center of the tag is an 19-karat diamond, glittering against the gold-colored liquid that swirls inside the [luxury bottle](https://www.trendhunter.com/trends/lightweight-champagne-bottle). The 'Taste of Diamonds' champagne proves that a [splash of diamonds](https://www.trendhunter.com/trends/tequila-diamond) here or there can never go wrong; diamonds truly are a girl's (or boy's) best friend. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Design:** The extravagant design of the 'Taste of Diamonds' champagne bottle presents an opportunity for disruptive innovation in the luxury design industry. - **Personalized Products:** The inclusion of the drinker's name on the engraved 18-karat gold bottle opens up possibilities for personalized products in the beverage industry. - **Experiential Luxury:** The combination of the gold-colored liquid and the 19-karat diamond creates an experiential luxury trend that could be explored in the luxury goods market. ### Who This Affects Most - **Beverage:** The creation of personalized and extravagant champagne bottles like the 'Taste of Diamonds' presents disruptive innovation opportunities within the beverage industry. - **Luxury Goods:** The incorporation of diamonds and gold in the design of the 'Taste of Diamonds' champagne bottle points to potential disruptive innovation in the luxury goods industry. - **Personalization:** The trend of personalized products in the 'Taste of Diamonds' champagne bottle could inspire disruptive innovation in the personalization industry. ## Related on Trend Hunter - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Celebrative Multi-Layered Champagnes](https://www.trendhunter.com/trends/imperiale-creation-no-1.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md)