# Friendly Foodpairing Illustrations 'Taste Buds' Shows Friendly Food Combinations as Cartoons By Ady Floyd | Published 2015-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taste-buds References: [designtaxi](http://designtaxi.com/news/376487/Adorable-Delightful-Illustrations-Show-Foods-That-Go-Well-Together-As-Friends/) & [buzzfeed](http://www.buzzfeed.com/nathanwpyle/which-adorable-food-pair-are-you-and-your-best-friend?utm_term=4ldqpia) Taste Buds is an adorable collection of illustrations that shows which types of food go well together. These images give each food or drink a cartoon persona with faces, small stick arms and legs. Designer and illustrator Philip Tseng created this collection based on common phrases that use food. Phrases such as "you are the [cheese to my macaroni](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection)" are generic and Tseng wanted to give it some visual context. His illustrations are on display at the iam8bit gallery. These feel-good foodpairings will have you thinking about how well you and your friends get along. Calling this collection 'Taste Buds' was a play on great friendship. After all, there is no better way to describe a friendship than comparing it to [bacon and eggs](https://www.trendhunter.com/trends/cracker-pairings), coffee and donuts or pizza and beer! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Visual Food Pairing:** Using illustrations to visually represent food pairing combinations can help companies promote complementary products together. - **Cultural Food Personification:** Creating food characters in advertisements that can resonate with customers culturally can help build brand loyalty. - **Food-based Socializing:** Brands can use the idea of food pairings and socializing to promote products as part of a healthy social lifestyle. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can use this idea of visualizing food pairing combinations to promote complementary products together. - **Advertising:** The advertising industry can use cultural food personifications in campaigns to evoke emotional connections with target audiences. - **Social Media:** Social media platforms can use the concept of food-based socializing to attract users and promote healthy social lifestyles through sponsored content. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Australian AI Recipe Assistants](https://www.trendhunter.com/trends/tastebud.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Bourbon-Specific Snacks](https://www.trendhunter.com/trends/bourbon-buddies.md) - [Beer-Paired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-and-beer.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Bond-Building Fondue Experiences](https://www.trendhunter.com/trends/the-best-fondue-friends-forever.md)