# Drinking Rain To Offset Carbon Emissions Tasmanian Rain By Bianca | Published 2008-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tasmanian-rain References: [tasmanianrain](http://www.tasmanianrain.com/) Doing your part to offset carbon emissions could be as simple as drinking bottled rain from the skies of northwestern Tasmania, Australia at "The Edge of the World." The World Meteorological Organization recognizes the air in this region to be the cleanest in the world. **[Tasmanian Rain](http://www.tasmanianrain.com)** bottles natural rain waters, purifies them and sells them in beautiful bottles offering both still and sparkling varieties. Taking the water straight from the heavens ensures consumers get water that's never hit the ground. To further boost their appeal, Tasmanian Rain has made a commitment to plant trees to offset emissions due to shipment of their product. They're doing this through Elementree, an Australian company dedicated to saving the environment through these types of initiatives. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Bottled Rainwater:** Opportunity for companies to capture and sell natural rainwater as a sustainable and pure drinking option. - **Carbon Offset Commitments:** Businesses can attract eco-conscious consumers by making commitments to offset carbon emissions associated with their products. - **Eco-friendly Packaging:** Growing demand for products with environmentally friendly packaging materials and designs. ### Sectors Adopting This - **Beverage Industry:** Companies in the beverage industry can explore opportunities to offer premium bottled rainwater products as an alternative to traditional beverages. - **E-commerce:** E-commerce platforms can feature and promote products that have carbon offset commitments, appealing to environmentally conscious consumers. - **Packaging Industry:** Innovative packaging solutions that prioritize eco-friendly materials and designs are sought after by brands looking to reduce their environmental footprint. ## Related on Trend Hunter - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Water-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Atmospheric Water Machines](https://www.trendhunter.com/trends/the-kara-pure-2.md) - [Ocean Plastic-Made Bottles](https://www.trendhunter.com/trends/cheddar-spring-water.md)