# Grown-Up Burger Toppings McDonald's Australia is Now Offering Tasmanian Brie and Grilled Haloumi By Katherine Pendrill | Published 2016-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tasmanian-brie References: [brandeating](http://www.brandeating.com/2016/05/mcdonalds-australia-adds-brie-and-haloumi-as-more-grown-up-options.html) & [buildyourburger.mcdonalds.au](https://buildyourburger.mcdonalds.com.au/?_ga=1.157122431.593415813.1463512531) In an effort to cater to consumers with more discerning palates, McDonald's Australia is now offering Tasmanian Brie and Grilled Haloumi. While the chain has experimented with gourmet toppings in the past, this new promotion will specifically appeal to cheese lovers. The cheesy new promotion is part of the chain's Create Your Taste initiative, which gives customers the freedom to build their own custom burger. As a result, customers can now enjoy Tasmanian Brie or Grilled Haloumi on top of their favorite McDonald's burger. In fact, the Haloumi is even available as an alternative to a chicken or beef patty for those looking for the ultimate cheese sandwich. The new promotion demonstrates the growing demand for more opportunities for personalization when it comes to fast food dishes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Fast Food Toppings:** Fast food chains can introduce gourmet toppings to cater to consumers with more discerning palates. - **Customizable Fast Food Menus:** Fast food chains can offer customization options to give customers the freedom to build their own custom burgers. - **Alternative Patty Options:** Fast food chains can provide alternative patty options like grilled haloumi to cater to cheese lovers. ### Who This Affects Most - **Fast Food:** Fast food chains can tap into the growing demand for more personalized and gourmet options. - **Cheese Products:** Cheese producers can explore partnerships with fast food chains to offer high-quality cheese options for custom burgers. - **Food Delivery Services:** Food delivery services can leverage the trend of customizable fast food menus to attract more customers who value personalization. ## Related on Trend Hunter - [Extra-Hot Burger Ranges](https://www.trendhunter.com/trends/feisty-mcspicy.md) - [Elevated QSR Rib Sandwiches](https://www.trendhunter.com/trends/mcrib-deluxe.md) - [Sticky Barbecue Sauce Burgers](https://www.trendhunter.com/trends/mcdonalds-spicy-sticky-bbq-angus.md) - [Salad-Style QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-salad-burger.md) - [Creamy Parmesan Sauce Burgers](https://www.trendhunter.com/trends/creamy-parmesan-bacon-quarter-pounder.md) - [Festive British Burger Menus](https://www.trendhunter.com/trends/festive-food-range.md) - [Curated Global QSR Menus](https://www.trendhunter.com/trends/international-heist-menu.md) - [QSR-Inspired Grocery Products](https://www.trendhunter.com/trends/aldi-6.md) - [Hackable Fast Food Menus](https://www.trendhunter.com/trends/hacked-menu-items.md)