# Mad Men-Era Ads Taschen Books Publishes a Bevy of Digitally Mastered Mid-20th Century Campaigns By Taylor Keefe | Published 2012-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taschen-books References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2012/01/mad-for-ads-taschens-new-book-on-ads.html) & [taschen](http://www.taschen.com/) The golden age of advertising has come and gone, but [Taschen Books](https://www.trendhunter.com/trends/taschen-and-louis-vuitton) is preparing to release a collection of digitally mastered advertisements from the Mad Men era. The book showcases a multitude of campaigns that give insight into consumerism ethos prevalent at the time. The popularity of television shows like Mad Men and Pan-Am have inspired the people at Taschen Books to celebrate the advertising achievements of the 50s and 60s. The book is called 'Mid-Century Ads: Advertising from the Mad Men Era' and covers ads that were successful, shocking and most of all, groundbreaking. One ad that really stands out is the Leotard campaign. It shows a male hand placed on the buttocks of a female with the tag line, "we're pushing leotards." This ad is borderline sexist and blazed the trail for [beer companies](https://www.trendhunter.com/trends/made-of-america) in the decades that followed. Another poignant ad is the [Pontiac](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers) campaign, which is essentially selling the "America Dream" to consumers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia Advertising:** Companies can take inspiration from mid-20th century campaigns to create nostalgia-driven ads that connect with modern consumers. - **Retro Design:** Designers can draw on the design aesthetics of Mad Men-era ads to create retro-infused products that appeal to consumers' love for vintage styles. - **Authentic Branding:** Brands can adopt the genuine, straightforward tone of mid-century ads to differentiate themselves and build trust with customers. ### Where This Applies - **Advertising:** Ad agencies can use the trends and techniques of Mad Men-era campaigns to create impactful, memorable ads for their clients. - **Publishing:** Publishers can create similar collections of vintage ads or art books with high quality digital mastering, opening up opportunities in the nostalgia market. - **Fashion:** Fashion brands can incorporate retro design elements from mid-20th century ads to create unique, nostalgic clothing and accessories that appeal to vintage-loving consumers. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)