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# Tarzan Fashion Editorials
In 'Vida Selvagem,' Vogue Brazil Gets Jungle Fever

By mediterranean | Published 2009-02-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tarzan-jungle-fever-vogue-brazil
References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/iuri-jasper-is-fashionable-tarzan.html) & [thefashionspot](http://www.thefashionspot.com/forums/showpost.php?p=5113787&postcount=47)

The recent November 2008 issue of Vogue Brazil featured a Tarzan-inspired [fashion editorial](https://www.trendhunter.com/trends/alessandro-micheles) entitled â€œVida Selvagem.â€

The editorial, which was shot by photographer Jacques Dequeker, featured model Gracie Carvalho as a fashionable Jane and and Iuri Jasper as Tarzan.

Predictably, Tarzan did not get to wear much, but Jane flaunted [glamorous gowns](https://www.trendhunter.com/trends/atelier-victorias-secret) that looked fantastic in the [jungle setting](https://www.trendhunter.com/trends/untamed-nature).

**Implications** - There is something innately romantic about famous fairytale legends like that of Tarzan and for the modern consumer who oftentimes lives in a world that is staggeringly realistic and unremarkable this is especially true. Advertisements that offer glimpses of adventure, romance and excitement offer unique opportunities for every day consumers to enjoy a little escapism. This, without a doubt, is a smart move.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 67% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Tarzan-inspired Fashion:** Opportunity to create fashion campaigns or editorials inspired by Tarzan and other famous fairytale legends, offering consumers a sense of adventure and escapism.
- **Jungle-themed Photography:** Opportunity to create captivating photography sets in jungle settings, combining fashion with nature for a visually stunning and unique look.
- **Romantic Escapism:** Opportunity to market products or experiences that provide everyday consumers with a sense of adventure, romance, and excitement, tapping into their desire for escapism.

### Sectors Adopting This

- **Fashion:** Fashion brands can leverage Tarzan-inspired themes to create captivating campaigns, attracting consumers looking for a touch of adventure and fantasy in their wardrobe.
- **Photography:** Photographers can explore jungle-themed photography sets, offering a unique and visually striking style for fashion editorials or advertising campaigns.
- **Travel and Recreation:** Travel agencies, hotels, and resorts can market jungle adventure vacations or packages, appealing to consumers seeking romantic escapism and immersive experiences.

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