# Affordable Gen Z Cosmetics Tarte's Sugar Rush Sister Brand Sells Everything for Less Than $30 By Laura McQuarrie | Published 2019-02-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tartes-sugar-rush References: [bustle](https://www.bustle.com/p/what-is-tartes-sugar-rush-sister-brand-it-is-so-colorful-all-less-than-30-16004102) & [tartecosmetics](https://tartecosmetics.com/en_CA/sugarrush) Tarte's Sugar Rush sister brand is launching soon as a [Gen Z-inspired collection](https://www.trendhunter.com/trends/smuuti-skin) of products like lip oils, eyeshadow palettes and body butter with cruelty-free and vegan formulas and vibrant recyclable packaging. Notably, all of the 17 youthful new Sugar Rush products will be available for under $30. Sugar Rush spans multiple categories, offering solutions for skincare, beauty and body care with names like Don't Hate, Hydrate Moisturizer and the Vacay Day Fragrance Roller Ball. One existing product from Tarte, the Lights, Camera, Lashes 4-in-1 Mascara, is also to be included in the available assortment. Knowing that consumers may want to sample a bit of everything from the collection, Sugar Rush will offer product minis that can be purchased in sets of five for $25. Sugar Rush products are set to be available online and in-store, but only exclusively through [Ulta](https://www.trendhunter.com/trends/sugardoh). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Affordable Gen Z Cosmetics:** The launch of Tarte's Sugar Rush sister brand offers affordable beauty products for Gen Z consumers, presenting an opportunity for disruptive innovation in the cosmetics industry. - **Cruelty-free and Vegan Formulas:** The Gen Z-inspired Sugar Rush brand's commitment to cruelty-free and vegan formulas creates a disruptive innovation opportunity in the cosmetics industry, appealing to ethically conscious consumers. - **Vibrant Recyclable Packaging:** The use of vibrant recyclable packaging by Sugar Rush provides a disruptive innovation opportunity in the cosmetics industry, catering to environmentally conscious Gen Z consumers. ### Where This Applies - **Cosmetics:** The affordable Gen Z cosmetics trend presents an opportunity for disruptive innovation in the cosmetics industry. - **Skincare:** The launch of Sugar Rush's skincare products offers an opportunity for disruptive innovation in the skincare industry, targeting the Gen Z consumer segment. - **Retail:** The exclusive partnership between Sugar Rush and Ulta creates a disruptive innovation opportunity in the retail industry by attracting Gen Z customers to the store. ## Related on Trend Hunter - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Summer-Ready Lip Capsules](https://www.trendhunter.com/trends/tarte-cosmetics-1.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Indie Hair Removal Brands](https://www.trendhunter.com/trends/sugardoh.md) - [Gen Z Cosmetic Brands](https://www.trendhunter.com/trends/sugar-cosmetics-1.md) - [Indulgent Cherry-Themed Collections](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Candy-Inspired Scent Collection](https://www.trendhunter.com/trends/sweet-tooth-1.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md)