# Cruelty-Free Lashes Tarte's Tarteist Pro Lashes are Made Without the Use of Animal Products By Katherine Pendrill | Published 2016-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tarteist-pro-lashes References: [bustle](http://www.bustle.com/articles/182124-how-much-are-tartes-tarteist-lashes-the-cruelty-free-products-arent-too-pricey) & [instagram](https://www.instagram.com/p/BJ1lO8gh1Km/) The cosmetics company [Tarte](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics) recently debuted a new lineup of [cruelty-free lashes](https://www.trendhunter.com/trends/skincare-makeup) called the 'Tarteiest Pro Lashes.' With a growing number of consumers looking for ethical and eco-friendly cosmetics, these vegan lashes are a perfect for conscious shoppers. The Tarteiest Pro Lashes are fake eyelashes available in three different styles. These styles ranging from the stubble 'Little Black Dress' to the voluminous 'Goddess' lashes. Unlike some brands that use mink or silk to make their lashes, Tart's products are completely vegan, cruelty-free and made without formaldehyde or latex. The company also includes a black lash glue along with the lashes that adheres to the same ethical standards. Despite being a more ethical cosmetics choice, the lashes are sold at a budget-friendly price that makes them highly accessible for a wide variety of consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cruelty-free Cosmetics:** Opportunity for companies to develop and market cosmetic products that are not tested on animals or made with animal-derived ingredients. - **Eco-friendly Beauty:** Opportunity to create and promote beauty products that are sustainable, environmentally friendly, and ethically produced. - **Vegan Consumerism:** Opportunity to cater to the growing demand for vegan products, including cosmetics, by developing and marketing vegan-friendly options. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity lies in creating and promoting cruelty-free and vegan cosmetic products. - **Fashion:** Opportunity to incorporate cruelty-free and vegan materials in fashion accessories such as faux fur and leather alternatives. - **Beauty:** Disruptive innovation opportunity in developing and marketing eco-friendly and vegan beauty products, including skincare and haircare. ## Related on Trend Hunter - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Vegan Setting Powders](https://www.trendhunter.com/trends/creaseless-loose-setting-powder.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md)