# Hair-Focused Concealer Sticks Tarte's big ego™ dab & go hair concealer Covers Patchy Hair Spots By Kanesa D | Published 2023-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tarte References: [tartecosmetics](https://tartecosmetics.com/en_CA/big-ego-dab-go-hair-concealer-2404.html)  Arriving as a new hair makeup product that mimics concealer, the [Tarte](https://www.trendhunter.com/trends/creaseless-creamy-concealer) big ego™ dab & go hair concealer delivers fuller, thicker-looking hair effortlessly. This [cream-to-powder hair concealer](https://www.trendhunter.com/trends/grinding-conceal-butter) offers full coverage, making it ideal for touching up roots, contouring your hairline, and filling in thin spots or gaps. The innovative formula mimics the multi-dimensional appearance of your real hair, ensuring a natural look. The brand's [waterproof formula](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil) is infused with Amazonian clay and guarantees seamless blending and long-lasting results. The sponge applicator ensures precise, mess-free application, allowing you to achieve salon-quality results on the go. Notably, the product comes in seven shades inspired by common hair colors, so consumers can find the shade that suits their needs. Image Credit: Tarte ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 79% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Hair Makeup Products:** Hair makeup products like Tarte's big ego™ dab & go hair concealer are gaining popularity for their ability to deliver fuller, thicker-looking hair effortlessly. - **Cream-to-powder Formulas:** Cream-to-powder formulas, such as Tarte's big ego™ dab & go hair concealer, are transforming the way consumers touch up their roots, contour their hairline, and fill in thin spots or gaps. - **Waterproof Hair Concealers:** Waterproof hair concealers like Tarte's big ego™ dab & go provide long-lasting results and seamless blending for a natural look. ### Where This Applies - **Cosmetics:** The cosmetics industry has an opportunity to tap into the growing demand for hair makeup products that offer versatile solutions for hair concerns. - **Haircare:** The haircare industry can explore the potential of cream-to-powder formulas to create innovative products that address specific hair issues and deliver salon-quality results. - **Beauty Accessories:** Beauty accessories companies have the potential to innovate waterproof hair concealers with precise applicators that make on-the-go touch-ups easier and mess-free. ## Related on Trend Hunter - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Faux Freckle Stamps](https://www.trendhunter.com/trends/faux-freckle-stamp.md) - [Micro Concealing Pencils](https://www.trendhunter.com/trends/lisa-eldridge-pinpoint.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [CBD-Infused Hairstyling Sticks](https://www.trendhunter.com/trends/cbd-tame-fix-flyaway-stick.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md)