# Dual-Formula Golden Masks The New Tarte Face Mask is a First for the Brand By Mishal Omar | Published 2017-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tarte-face-mask References: [refinery29](http://www.refinery29.com/2017/06/157096/tarte-tight-and-bright-clay-multi-mask-review?utm_source=feed&utm_medium=rss) The new [Tarte](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask) face mask is the first face mask that the popular high-end cosmetic brand is offering, and its formulation is just as high-quality as the brand's makeup products. The face mask was designed to target different problem areas in one go, making it especially well-suited for people with combination skin. It comes in a jar that contains two separate compartments, the first of which is a lilac-colored cream based in [Amazonian clay](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) that was designed to cleanse the skin and rid it of dirt and oil. The second formula is a golden mask with a gel-like consistency that was designed to [hydrate, soothe and brighten the skin](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask). This Tarte face mask's ability to specifically target problem areas makes it ideal for those who are looking for a more customized skin treatment. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dual-formula Face Masks:** The trend of dual-formula face masks allows for targeted treatment of different skin problem areas. - **Combination Skincare Products:** The trend of combination skincare products caters to individuals with combination skin by offering multiple benefits in one product. - **Customized Skin Treatments:** The trend of customized skin treatments provides personalized solutions for individuals seeking specific skincare results. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore dual-formula face masks as a disruptive innovation opportunity to offer targeted skincare solutions. - **Skincare:** The skincare industry can embrace combination skincare products to cater to the needs of individuals with combination skin and promote convenience. - **Beauty Retail:** The beauty retail industry can capitalize on the trend of customized skin treatments by offering personalized skincare consultations and products. ## Related on Trend Hunter - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md) - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md) - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [Mask-Forward Skincare Sets](https://www.trendhunter.com/trends/mask-kit.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)