# Oceanic Lip Glosses Tarte Cosmetics' H20 Lip Gloss Boasts Ingredients Sourced from the Sea By Laura McQuarrie | Published 2018-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tarte-cosmetics-h20-lip-gloss References: [instagram](https://www.instagram.com/p/BhpYAUOgEne/?taken-by=tartecosmetics) & [tartecosmetics](https://tartecosmetics.com/en_CA/makeup/lips/h2o-gloss/1285.html) As part of its Rainforest of the Sea collection, [Tarte Cosmetics](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics) launched a new H20 Lip Gloss range that puts a focus on hydrating and moisturizing properties, a high-shine finish and ingredients sourced from the sea. Some of the shades that have been released as part of the lip product collection include: Bora Bora, Resort Life and Oasis, which is described as a "holographic aquamarine" hue. The water-based lip glosses are full of antioxidant-rich marine plant extracts to [smooth, nourish and plump the lips](https://www.trendhunter.com/trends/plumping-lip-oil), as well as other key ingredients like aloe and Vitamin E. As the lip glosses are made with a base of water, the brand touts that its new products are ones that will deliver a comfortable "[non-sticky shine](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss)" that is still extremely rich in intense color. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Oceanic Lip Gloss Trend:** The trend of using marine plant extracts and water-based formulations in lip products creates opportunities for explorations in sourcing and sustainability. - **H20 Focused Beauty Trend:** The trend of beauty brands focusing on H20 and water-based ingredients creates opportunities for innovation in hydration and moisturizing properties. - **Natural Ingredient Trend:** The trend of using natural, plant-based ingredients creates opportunities for exploration in vegan and cruelty-free products. ### Where This Applies - **Beauty Industry:** The beauty industry has opportunities for sustainable and eco-friendly sourcing of ingredients and innovation in hydrating and moisturizing properties. - **Cosmetics Industry:** The cosmetics industry can explore the trend of using H20 and natural, plant-based ingredients in their products and pursue developments in vegan and cruelty-free formulations. - **Sustainable Sourcing Industry:** Opportunities for the sustainable sourcing industry lie in exploring the use of marine plant extracts and other water-based natural ingredients for use in beauty and cosmetics products. ## Related on Trend Hunter - [Superfruit Plumping Lip Oils](https://www.trendhunter.com/trends/maracuja-juicy-plumping-lip-oils.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Conditioning Lip Oils](https://www.trendhunter.com/trends/lip-oil-balm.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Summer-Ready Lip Capsules](https://www.trendhunter.com/trends/tarte-cosmetics-1.md) - [Dimensional Hydrating Glosses](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss.md)