# Oversized Plaid Knapsacks Be the Hippest Kid in the Hallway with the Tartan Blanket Backpack By Michael Hines | Published 2010-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tartan-blanket-backpack References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/02/j-w-anderson-tartan-blanket-backpack/) & [ln-cc](http://www.ln-cc.com/jw-anderson/jw-anderson-tartan-blanket-bag/invt/jwa017redun/) You may be done with your [back-to-school shopping](https://www.trendhunter.com/trends/uniqlo-backtoschool), but that doesn't mean that there isn't room for the Tartan Blanket Backpack. Your [regular backpack](https://www.trendhunter.com/trends/bis-classic-backpack) isn't nearly as cool as this one, right? I know mine isn't! This bag is from J.W. Anderson and is [oversized](https://www.trendhunter.com/trends/steele-canvas), perfect for holding your books, lunch, laptop, etc. The Tartan Blanket Backpack is sure to make you the coolest kid in school. Who else has the guts to use a blanket as a backpack? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Oversized Backpacks:** Opportunity for brands to offer backpacks with unique sizes to stand out in the market. - **Tartan Plaid:** Brands can explore different designs and patterns for backpacks to attract more customers. - **Functional Fashion:** Opportunity to combine fashion with functionality to cater to a wider audience. ### Who This Affects Most - **Fashion:** Fashion brands can explore the use of tartan plaid and oversized backpacks to cater to a younger audience. - **Retail:** Retail stores can offer a range of oversized backpacks with functional features to stand out in the market. - **Education:** Schools can offer oversized backpacks with customized designs to further develop school spirit among students. ## Related on Trend Hunter - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Extra-Large Laundry Backpacks](https://www.trendhunter.com/trends/steele-canvas.md) - [Stylishly Versatile Travel Backpacks](https://www.trendhunter.com/trends/tracksmith-olmsted-pack.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md)