# Psychedelic 60s Editorials The Tart Tart Arena Homme + Fashion Story Features Past Era Imagery By Jana Pijak | Published 2013-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tart-tart-arena-homme References: [fuckingyoung.es](http://fuckingyoung.es/tart-tart/) & [thehommeplus](http://thehommeplus.com/) The 'Tart Tart' Arena Homme + editorials features models George and Sebastian who are captured by photographer Mark Barker's lens. The duo poses in studio while channeling [retro era gentleman](https://www.trendhunter.com/trends/wildest-ones-yet) with a love for all things psychedelic. Paired with retro graphic imagery, these model portraits are a nostalgic look at cultural fads that ruled the 60s. From bowled hair cuts to a silver, sci-fi inspired wardrobe by stylist Max Pearman, this generational editorial is a fresh and unconventional exploration of the era's [rock-and-roll culture](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms). Gracing the edgy publication's Spring/Summer 2013 issue, the 'Tart Tart' Arena Homme + fashion story revives a retro visual aesthetic that is often referred to as "psychedelic" thanks to its kaleidoscopic graphic design and distortion photo filtering techniques. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** Disruptive innovation opportunity: Create modern clothing designs that incorporate elements of 60s psychedelic fashion. - **Nostalgia Marketing:** Disruptive innovation opportunity: Develop marketing campaigns that tap into the nostalgia of past cultural fads. - **Graphic Design Revival:** Disruptive innovation opportunity: Embrace the graphic design techniques of the 60s to create visually striking and unique designs. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce new clothing lines inspired by the psychedelic fashion of the 60s. - **Advertising:** Disruptive innovation opportunity: Create ads that evoke nostalgia and connect with consumers on an emotional level. - **Graphic Design:** Disruptive innovation opportunity: Apply retro graphic design principles to contemporary projects to stand out in a visually saturated market. ## Related on Trend Hunter - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Burgeoning Psychedelic Art Movements](https://www.trendhunter.com/trends/psychedelic-art-movement.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)