# Portable Tart Snacks Hail Merry's Tart Cups are Sold in Packs of Two Like Snack Bars By Laura McQuarrie | Published 2017-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tart-cups References: [onegreenplanet.org](http://www.onegreenplanet.org/news/new-vegan-products-we-cant-wait-to-try/) & [hailmerry](http://www.hailmerry.com/hail-merry-cups2ct) It is fairly common to find tart cups sold in large quantities by the tray, but Hail Merry is making them easier for single-serve grab-and-go consumption. Rather than selling a large set of tart snacks for sharing, Hail Merry launched a trio of flavors for tarts that are sold in just [small-scale packs of two](https://www.trendhunter.com/trends/cyrus-olearys-mini-cheesecakes). The Meyer Lemon, Dark Chocolate Espresso and Chocolate Almond Butter Cups are [bite-sized vegan snacks](https://www.trendhunter.com/trends/thats-it-chocolate-truffles) that are made with a list of simple ingredients, plus healthy fats from coconut oil and nuts for satiety. When these all-new tart cups were presented at this year's Natural Products Expo West, the Two-Pack Cups received a New Hope NEXTY Award under the Best New Sweet or Dessert category. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Single-serve Tart Snacks:** Opportunity for companies to create single-serve tart snacks for on-the-go convenience. - **Bite-sized Vegan Snacks:** Growing demand for bite-sized vegan snacks with simple, plant-based ingredients. - **Award-winning Dessert Innovation:** Recognition for innovative and delicious dessert products, driving competition in the market. ### Industries Being Reshaped - **Snack Food:** Snack food industry can explore the production of single-serve tart snacks to cater to the convenience-focused consumer. - **Vegan Food:** Opportunity for vegan food industry to offer more bite-sized options with plant-based ingredients for health-conscious individuals. - **Dessert:** Dessert industry can benefit from creating innovative and award-winning products to attract customers seeking new and exciting dessert options. ## Related on Trend Hunter - [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md) - [Vegan Pistachio Creams](https://www.trendhunter.com/trends/vegan-pistachio-cream.md) - [Bite-Sized Brûlée Cups](https://www.trendhunter.com/trends/brulee-cups.md) - [Affordable Bakery-Inspired Biscuits](https://www.trendhunter.com/trends/pladis-mcvities-tartlets.md) - [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md) - [Comforting Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/tosi-superbites-bars.md) - [Sustainable Protein Mochi Tarts](https://www.trendhunter.com/trends/atlr72-mochelie.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Mini Plant-Powered Desserts](https://www.trendhunter.com/trends/plant-powered-dessert.md)