# Beneficial Tart Cherry Extracts Iprona's Cherrycraft is a Functional Ingredient for Supplements By Kalin Ned | Published 2020-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tart-cherry-extract References: [cherrycraft.info](https://cherrycraft.info/en/company) & [nutraingredients](https://www.nutraingredients.com/Article/2020/12/14/Iprona-launches-sports-nutrition-product-friendly-tart-cherry-extract) Some studies have proven that tart cherry extract can prove to be useful for sports nutrition products and Italian fruit extracts firm Iprona is taking advantage of this by launching its CherryCraft.The ingredient is said to improve [muscle recovery](https://www.trendhunter.com/trends/muscle-recovery) and [cardiovascular health](https://www.trendhunter.com/trends/vinia-dailychews-2x-formula). In addition, studies have pointed to other beneficial effects correlated to sport performance and [sleep](https://www.trendhunter.com/trends/cherry-sleepy-magnesiom). As a result, Iprona CEO Stephan Breitenberger seems to have a lot of faith in tart cherry extract as "highly promising" in the market. CherryCraft was made with Iprona's Polyphenol Technology (IPT). This process enables a fully traceable European supply chain because it uses a "mechanical, solvent-free separation and enrichment ultra-filtration process." As the ingredient is becoming increasingly popular in the sports nutrition space, Iprona joins other developers and manufacturers like Denmark-based Asiros. Image Credit: CherryCraft ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Tart Cherry Supplements:** Functional ingredients derived from tart cherry extract are becoming popular in the sports nutrition industry, providing opportunities for companies to innovate. - **Polyphenol Technology:** The use of mechanical and solvent-free separation and enrichment ultra-filtration process in the production of natural extracts has disruptive potential in the functional food and beverage industry. - **Muscle Recovery and Cardiovascular Health:** The proven effects of tart cherry extract on muscle recovery and cardiovascular health provide an opportunity for companies to develop targeted products and marketing strategies. ### Who This Affects Most - **Sports Nutrition:** The rise of tart cherry extract as a functional ingredient in sports nutrition products presents a growth opportunity for companies in this sector. - **Natural Extracts:** The use of mechanical and solvent-free separation and enrichment ultra-filtration process in the production of natural extracts has the potential to disrupt multiple industries, including food and beverage, pharmaceuticals, and cosmetics. - **Supplements:** Functional ingredients like tart cherry extract offer new opportunities for innovation in the supplement industry, particularly in the areas of targeted health benefits and product differentiation. ## Related on Trend Hunter - [Functional Tart Cherry Supplements](https://www.trendhunter.com/trends/cheribundi.md) - [Athletic Anti-Inflammatory Supplements](https://www.trendhunter.com/trends/muscle-recovery-performance-boost.md) - [Health-Enhancing Aronia Berry Extracts](https://www.trendhunter.com/trends/aronia-berry.md) - [Cardiovascular Support Supplements](https://www.trendhunter.com/trends/daily-reds.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Turmeric Recovery Shots](https://www.trendhunter.com/trends/favor.md) - [Recovery-Focused Performance Gummies](https://www.trendhunter.com/trends/recovery-gummies.md) - [Calming Sports Recovery Drinks](https://www.trendhunter.com/trends/recovery-sports-drink.md) - [Sleep-Optimizing Cannabis Products](https://www.trendhunter.com/trends/tart-cherry-sugarcoated-pearls.md)