# Multi-Colored Drool OCC Lip Tar Sells their Cosmetics With Vibrant 'Paint Job' Drips By Shelby Lee Walsh | Published 2009-06-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tarrific-smoochers-occ-lip-tar References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3171) & [occmakeup](http://www.occmakeup.com/liptar.html) The word ‘tar’ is usually not associated with beautifying products, but Obsessive Compulsive Cosmetics has just launched a lip pigment that will change that. The product is called “Lip Tar” and goes on wet like [lip gloss](https://www.trendhunter.com/trends/amber-lip-gloss), then dries on your smackers for [long-lasting color](https://www.trendhunter.com/trends/matte-lip-tint) that stays. Lip Tar is great for a number of reasons such as its customizable mix’n’match colors, 100% vegan ingredients, cruelty-free production and its lack of harsh preservatives. It also contains many [natural oils and vitamins](https://www.trendhunter.com/trends/pout-lip-oil) to leave your lips as luscious as ever! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Lip Colors:** Creating an opportunity to customize and personalize lip colors for consumers, potentially revolutionizing the cosmetics industry. - **Vegan Beauty Products:** Offering vegan and cruelty-free beauty options to cater to the growing demand for ethical and sustainable cosmetics. - **Natural Ingredients in Cosmetics:** Responding to the trend of using natural oils and vitamins in cosmetics to provide nourishment and care for the lips. ### Sectors Adopting This - **Cosmetics:** Exploring innovative techniques to create customizable and environmentally friendly lip products. - **Beauty:** Developing vegan and cruelty-free options in the beauty industry to meet the increasing demand. - **Natural Health and Wellness:** Incorporating natural ingredients and nourishing properties into cosmetic products, aligning with the trend of holistic well-being. ## Related on Trend Hunter - [Staining Lip Oils](https://www.trendhunter.com/trends/staining-lip-oil.md) - [Staining Lip Liners](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner.md) - [Hydrating Lip Gloss Stains](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Summer-Ready Lip Capsules](https://www.trendhunter.com/trends/tarte-cosmetics-1.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Water-To-Oil Lip Tints](https://www.trendhunter.com/trends/juicepop-box-lip-tint.md) - [Superfruit Plumping Lip Oils](https://www.trendhunter.com/trends/maracuja-juicy-plumping-lip-oils.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md)