# Bright Floral Branding Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor By Amelia Roblin | Published 2013-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tarrida-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/tarrida-wine.html) & [pagadisseny](http://www.pagadisseny.com/identity.html) The designer of Tarrida Wine packaging came up with quite an intriguing [brand identity for the alcoholic beverage](https://www.trendhunter.com/trends/edinburgh-gin-redesign) that's rooted in an unusual surrealist emblem. The most pronounced graphic element on the sticker is an incandescent lightbulb with a tangle of wildflowers trapped inside of it and a droplet escaping from the base of the fixture. The image is enough to catch the eye of a curious consumer and have him ponder the meaning of the picture. Pere Pagà of Paga Disseny, Spain, makes a Eureka moment of this [range of vinos](https://www.trendhunter.com/trends/chloe-wine-collection). The label instantly illuminates with a familiar form and the exquisite details of stems, leaves and colorful petals. The drip that descends on Tarrida Wine packaging is the enlightened nectar of a luscious grape-derived drink. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist Branding:** Incorporating unusual and thought-provoking imagery in branding can catch the attention of curious consumers. - **Innovative Packaging:** Using creative packaging designs that incorporate visual metaphors and high-quality aesthetic details can set a product apart from others. - **Enlightened Imagery:** Using imagery that suggests ideas of enlightenment and natural beauty can create a distinctive brand identity. ### Sectors Adopting This - **Alcoholic Beverages:** The use of imaginative and eye-catching branding can be beneficial in marketing wine and other alcoholic beverages to consumers seeking unique and sophisticated products. - **Graphic Design:** Designers and marketing agencies can offer innovative branding strategies and packaging designs to differentiate their clients' products in crowded markets and attract more customers. - **Floriculture:** The use of floral imagery can be an effective way to give a unique visual identity to products and companies in the floriculture industry, such as nurseries, florists, and landscaping services. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)