# Fairytale Look Books Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot By Shelby Lee Walsh | Published 2009-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tarina-tarantino-wizard-of-oz-photoshoot References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3247) & [tarinatarantino](http://www.tarinatarantino.com/) Tarina Tarantino may be known for her [sparkling jewelry](https://www.trendhunter.com/trends/solange-azagurypartridge), but her latest “My Pretty” collection's look book is shot in an over-the-top storybook style. The look book draws strongly from the Wizard of Oz tale and features Holly Owens as Dorothy and Debi Mazar as the [Wicked Witch of the West](https://www.trendhunter.com/trends/land-of-oz). The appropriately named “My Pretty” collection's photos also feature an especially blonde Kelly Osbourne with a makeover that ends happily ever after. **Implications** - New companies and artists can appeal to consumers by using familiar imagery in their advertising. Buyers are attracted to brands and items that use recognizable figures, and [fairy tale imagery](https://www.trendhunter.com/trends/disney-wedding-dresses-1) allows audiences to connect with a company through nostalgic thoughts and memories. A company can also appeal to a specific target audience of younger consumers by incorporating imagery commonly found in popular cartoon animation. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fairy Tale Marketing:** Companies can appeal to consumers by using familiar imagery in their advertising, which allows audiences to connect through nostalgic thoughts and memories. - **Iconic Character Endorsements:** Brands and items that use recognizable figures in their advertising can attract buyers and create a strong brand association. - **Cartoon-inspired Advertising:** Incorporating imagery commonly found in popular cartoon animations can help companies engage with younger consumers and target a specific audience. ### Who This Affects Most - **Jewelry Industry:** Jewelry brands can utilize fairy tale imagery to create enchanting marketing campaigns and appeal to consumers' sense of wonder. - **Fashion Industry:** Fashion brands can collaborate with iconic characters or use familiar storybook themes to create whimsical and captivating fashion campaigns. - **Animation Industry:** Animation studios can leverage the popularity of fairy tale and cartoon imagery to create merchandise and products that captivate younger audiences. ## Related on Trend Hunter - [Sustainable Talisman Jewelry](https://www.trendhunter.com/trends/pyrrha-x-wicked.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Whimsical Doll Collections](https://www.trendhunter.com/trends/wicked-for-good.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Enchanting Tarot Card Decks](https://www.trendhunter.com/trends/wizard-of-oz-tarot.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md)