# Sustainably Crafted Trackable Backpacks The Targus Cypress Hero EcoSmart Backpack is Coming Soon By Michael Hemsworth | Published 2021-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/targus-cypress-hero-ecosmart-backpack References: [uncrate](https://uncrate.com/targus-cypress-hero-ecosmart-backpack/) & [us.targus](https://us.targus.com/?sscid=b1k5_pcq0q) The [Targus Cypress](https://www.trendhunter.com/trends/expandable-backpacks) Hero EcoSmart Backpack has been unveiled by the brand as an accessory for students and professionals alike that will enable them to keep all of their essentials securely stowed in a sustainable, connected manner. The backpack is crafted using recycled material, which equals out to be about the equivalent of 26 plastic water bottles. The pack is paired with ample space for essential gear as well as laptops thanks to a padded interior compartment to make it perfectly suited for busy professionals and students alike. The Targus Cypress Hero EcoSmart Backpack also incorporates the [Apple](https://www.trendhunter.com/trends/scapade-airpack-backpack) U1 chip as a tracking device that can be located via the Find my app to easily find the pack on an [iPhone](https://www.trendhunter.com/trends/tag-smart-collection-by-samsara), iPad, Mac or Apple Watch. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 83% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Sustainable Backpacks:** Opportunity to create backpacks and accessories made from recycled materials. - **Trackable Accessories:** Opportunity to incorporate tracking chips into various accessories like bags and wallets. - **Connected Work Gear:** Opportunity to create a line of connected gear for business professionals and students alike. ### Who This Affects Most - **Fashion and Apparel:** Fashion brands can create sustainable and eco-friendly accessories like backpacks and purses. - **Consumer Electronics:** Opportunity to create more innovative and connected devices like bags, trackers, and smartwatches. - **Education:** Schools can offer more eco-friendly and connected gear to students like backpacks, laptops, and tablets. ## Related on Trend Hunter - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Functional Comfort-Focused Briefcases](https://www.trendhunter.com/trends/apex-briefcase.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md)