# Affordable Beauty Boxes Target's Beauty Boxes Retail for Just $7 By Ell Smith | Published 2018-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/targets-beauty-boxes References: [teenvogue](https://www.teenvogue.com/story/target-beauty-sample-boxes) & [intl.target](https://intl.target.com/p/target-174-beauty-box/-/A-16331809?disable_sapphire=true) [Target's](https://www.trendhunter.com/trends/goop-1) beauty aisle is filled with name brand items that retail at low price points, but Target's Beauty Boxes may be its best cosmetic deal to date. Retailing at just $7, these [curated cosmetic boxes](https://www.trendhunter.com/trends/fabfitfun-winter-seasonal-box) were designed with your unique skin care needs in mind. The entire line is available online and consists of six themed boxes that cover a variety of beauty categories. Some of boxes, like the 'Treat Yourself' focus on relaxation and retail bath bombs and face masks. Other boxes, like the 'Wakeup and Makeup' contain a variety of beauty essentials that'll help one get ready while on the go. Each affordable box contains both [trial size and full-size products](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets). Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Beauty Boxes:** Opportunity for cosmetic companies to create affordable subscription boxes that cater to specific beauty needs. - **Curated Cosmetic Boxes:** Chance for retailers to curate themed beauty boxes that target different consumer preferences. - **Trial Size and Full-size Products:** Potential for offering beauty boxes with a combination of trial size and full-size products to attract customers looking for value and variety. ### Where This Applies - **Cosmetic Companies:** Opportunity for cosmetic companies to tap into the affordable beauty box market and reach a wider consumer base. - **Retailers:** Retailers can create their own curated cosmetic boxes to offer customers a convenient and cost-effective way to explore new beauty products. - **Subscription Box Services:** Subscription box services can expand their offerings to include curated beauty boxes with a mix of trial size and full-size products. ## Related on Trend Hunter - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md) - [New Year Beauty Kits](https://www.trendhunter.com/trends/fenwick-rest-restore-beauty-kit.md) - [Pre-Holiday Cosmetic Kits](https://www.trendhunter.com/trends/super-beauty-holiday-haul.md) - [Curated K-Beauty Boxes](https://www.trendhunter.com/trends/seasonal-summer-box.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Targeted Luxury Beauty Sets](https://www.trendhunter.com/trends/luxury-beauty-set.md) - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Student Skincare Packs](https://www.trendhunter.com/trends/student-skincare.md)