# In-Store Product-Detecting Apps
Target's App Will Direct a Shopper to a Product Via an Indoor Map

By Ell Smith | Published 2017-09-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/targets-app
References: [techcrunch](https://techcrunch.com/2017/06/09/target-and-cartwheel-apps-to-merge-starting-this-summer-mobile-payments-and-improved-maps-to-follow/) & [intl.target](https://intl.target.com/c/download-app/-/N-4th2r)

The newly announced Target app aims to enhance the customer's in-store shopping experience by offering a quick navigation service that can guide individuals directly to the product they're looking for.

To operate the system, users simply search for a specific item, prompting the connected indoor map to offer directions to the requested product. Through using location services, this app can aid a shopper attempting to navigate through aisles of similar products. The app serves as an example of Target's efforts to promote a more consumer-friendly environment, especially as Amazon's popular convenient-focused business model continues to expand.

The Bluetooth-enabled beacon detection service has been undergoing testing for several years, but is finally ready for in-store use.