# Condensed Retail Shops TargetExpress Retail Shops Are Super Small Versions of Its Locations By Laura McQuarrie | Published 2014-08-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/targetexpress References: [retailingtoday](http://www.retailingtoday.com/article/first-look-target’s-new-express-format?ad=target-news-now) & [abullseyeview](http://abullseyeview.com/) Instead introducing a [big box store](https://www.trendhunter.com/trends/walmart-store-of-the-future), [Target](https://www.trendhunter.com/trends/target1) is experimenting with TargetExpress, a much more condensed and highly curated version of its full-sized stores. The first TargetExpress of its kind went up in downtown Minneapolis' Dinkytown, consisting of just 20,000 square feet for electronics, food, clothing, cosmetics and a pharmacy. Due to the proximity of the store to Minneapolis University, this particular TargetExpress has strong ties to the community, featuring graphic signage designed by a local university grad and a section full of school memorabilia. Despite its small size, the store has a decently sized Market, full of fresh produce, meat, deli, dairy as well as [grab and go items](https://www.trendhunter.com/trends/trader-joes-pronto) for lunch and dinner to appeal to the ever-busy university student. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Condensed Retail Shops:** Smaller, curated versions of full-sized stores offer convenience and targeted product selection. - **Community-centric Retail:** Retail locations tailored to the needs and preferences of the local community foster stronger connections with customers. - **Micro-marketplaces:** Compact stores, focused on specific offerings, provide a convenient shopping experience for busy customers. ### Who This Affects Most - **Retail:** Traditional retailers can explore the concept of condensed shops to optimize their offerings and meet evolving consumer demands. - **Food and Grocery:** Micro-marketplaces with fresh produce, deli items, and grab-and-go options offer a compact alternative to larger grocery stores, catering to busy consumers. - **Pharmacy and Healthcare:** Compact retail locations with pharmacy services provide convenience for customers needing prescriptions and over-the-counter medications. ## Related on Trend Hunter - [Small-Format Tech Stores](https://www.trendhunter.com/trends/best-buy-express.md) - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Compact Urban Discount Grocers](https://www.trendhunter.com/trends/no-frills-grocery-store.md) - [Half-Day Juice Cleanses](https://www.trendhunter.com/trends/pressed-juicery.md) - [Small-Format Department Stores](https://www.trendhunter.com/trends/smallformat-department-stores.md) - [Virtual Convenience Store Concepts](https://www.trendhunter.com/trends/aldi-4.md)