# Quick-Absorbing Body Moisturizers Elemis' Targeting Toning Body Moisturizer Easily Soaks into Skin By Laura McQuarrie | Published 2018-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/targeted-toning-body-moisturiser References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Elemis_helps_shape_consumers_skin_with_new_product_launch/142309) & [elemis](https://www.elemis.com/) British brand [Elemis](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream) recently added to its skincare collection with the all-new Targeted Toning Body Moisturiser, which is formulated to quickly and easily soak into the skin. The product is powered by a few key ingredients, including [skin-firming plankton extract](https://www.trendhunter.com/trends/cetaphil-hydrating-friming-line), calcified red algae and nigiri salts, which help to smooth out dimples and reduce the appearance of cellulite. When the product is squeezed out of the tube, it is released as a cream, but transforms to become an oil. Elemis co-founder Noella Gabriel describes the new product as one that delivers groundbreaking results, noting: "this high performance, [targeted body moisturizer](https://www.trendhunter.com/trends/dynamic-skin-body-sculptor) gets to work on the 'problem' areas to refine, tone and smooth." For best results, it is said that the product should be applied with various methods, such as circular, pinching, cupping and knuckling movements. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Quick-absorbing Body Moisturizers:** Skincare brands can innovate by formulating body moisturizers that easily and quickly absorb into the skin. - **Body Firming and Cellulite-reducing Products:** Formulating body moisturizers with ingredients like skin-firming plankton extract, calcified red algae, and nigiri salts can disrupt the body skincare market. - **Targeted Body Moisturizers:** Developing body moisturizers that target specific areas of the body to refine, tone, and smooth can be a disruptive innovation opportunity for brands. ### Industries Being Reshaped - **Skincare:** Skincare brands can create new products with innovative formulations to meet the demand for better body care products. - **Beauty:** Beauty companies can expand their product lines to include more targeted body moisturizers and body-firming products. - **Wellness:** Wellness brands can introduce innovative body care products that focus on both physical and mental well-being. ## Related on Trend Hunter - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Firming Mousse-to-Oils](https://www.trendhunter.com/trends/malys-get-taut.md) - [Advanced Body Care Products](https://www.trendhunter.com/trends/dynamic-skin-sculptor.md) - [Firming Belly Creams](https://www.trendhunter.com/trends/tighten-smooth-belly-cream.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Toning Body Serums](https://www.trendhunter.com/trends/dynamic-skin-body-sculptor.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Elasticity-Enhancing Body Oils](https://www.trendhunter.com/trends/beija-flor-elastibody-oil.md) - [Arm-Toning Creams](https://www.trendhunter.com/trends/sculpt-tone-arm-cream.md)