# Thickening Scalp Serums This Targeted Scalp Serum Supports Menopausal Women By Laura McQuarrie | Published 2023-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/targeted-scalp-serums References: [wellandgood](https://www.wellandgood.com/stripes-thickening-scalp-serum/) & [iamstripes](https://iamstripes.com/products/the-root-of-it) From revitalizing hair growth to soothing dryness and addressing specific scalp concerns, there are a myriad of targeted scalp serums available on the market. One noteworthy recent launch caters specifically to the needs of menopausal women, providing a specialized formula that targets hormonal changes and related scalp issues, offering them relief and restored hair vitality. [Stripes'](https://www.trendhunter.com/trends/skincare-brand-stripes) The [Root](https://www.trendhunter.com/trends/scalp-massage-serum) Of It–Ectoine Calming & Thickening Scalp Serum is a science-backed product that soothes and moisturizes, all the while boosting the thickness, density and shininess of mature hair. This [hydrating and thickening scalp serum](https://www.trendhunter.com/trends/blossom-essentials) is powered by ingredients like pea peptides, Amla and plant extracts. This is one of the problem-solving products from Stripes, the beauty and wellness brand created by actor Naomi Watts after her own struggles with menopause. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 97% | Activity: 99% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Targeted Scalp Serums:** Specialized formulas that cater to specific scalp concerns, such as hormonal changes, offer opportunities for disruptive innovation in the hair and skincare industries. - **Science-backed Haircare Products:** Science-backed ingredients and formulations, such as Stripes' pea peptides and Amla extracts, offer opportunities for disrupting the traditional haircare industry. - **Menopause Skincare and Haircare:** Products that address the specific skincare and haircare needs of menopausal women, such as Stripes' scalp serum, offer opportunities for disruptive innovation in the beauty and wellness industries. ### Who This Affects Most - **Haircare:** Targeted scalp serums and science-backed haircare products offer opportunities for disruptive innovation in the haircare industry. - **Skincare:** Menopause skincare products that address specific concerns, such as hormonal changes, offer opportunities for disruptive innovation in the skincare industry. - **Beauty and Wellness:** Products that cater to the specific needs of menopausal women, such as Stripes' scalp serum, offer opportunities for disruptive innovation in the beauty and wellness industries. ## Related on Trend Hunter - [Rejuvenating Scalp Serums](https://www.trendhunter.com/trends/vitamininfused-scalp-serum.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Protective Thickening Serums](https://www.trendhunter.com/trends/sol-thic.md) - [Leave-In Scalp Massage Serums](https://www.trendhunter.com/trends/scalp-massage-serum.md) - [Molecular Scalp Serums](https://www.trendhunter.com/trends/scalp-treatment-serum.md) - [Scalp Health Serums](https://www.trendhunter.com/trends/dualpeptide-scalp-serum.md) - [Type-Specific Scalp Serums](https://www.trendhunter.com/trends/hairapy.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md)