# Location-Targeted Bus Ads Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2 By Laura McQuarrie | Published 2017-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/targeted-bus-ads References: [campaignlive](http://www.campaignlive.co.uk/article/exterion-launches-londons-first-fleet-digitally-wrapped-geo-targeted-buses/1448034) & [exterionmedia](http://www.exterionmedia.com/) Exterion Media and [Google](https://www.trendhunter.com/trends/pixel-in-the-clutch) recently launched a fleet of [geo-targeted bus ads](https://www.trendhunter.com/trends/geofencing-feature) that boast location-specific content related to major landmarks and shops in London. The buses feature digital screens that offer tailored images and copy related to certain locations, offering a data-centric approach to connecting with consumers. Google is the first brand to use the advertising technology from Exterion Media, and is currently in the process of promoting its Pixel 2 smartphone. Introducing this geo-targeted bus advertising campaign is part of a move from Exterion Media to become a [data-driven digital media company](https://www.trendhunter.com/trends/data-driven-digital-experience). As Exterion Media’s managing director Dave King says: "This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism and geo-targeting—offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Geo-targeted Bus Ads:** Location-specific content for consumers helps brands connect via data-driven advertising. - **Data-driven Digital Media:** Adopting a data-centric approach helps traditional media companies evolve into a more competitive digital landscape. - **Tailored Content:** Personalized images and copy offer new levels of engagement beyond static billboard ads. ### Industries Being Reshaped - **Advertising:** Geo-targeting is the missing piece in the evolution of traditional outdoor advertising. - **Digital Media:** Data-centric approaches enable companies to stay competitive in this ever-evolving media landscape. - **Smartphone:** Geo-targeting is a useful tool for mobile phone companies that offer location-based services. ## Related on Trend Hunter - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)