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# Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements

By Laura McQuarrie | Published 2015-06-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/targeted-advertisements
References: [ibeaconsblog](http://ibeaconsblog.com/real-time-billboard-offers-from-offermoments/) & [offermoments](http://www.offermoments.co.uk/)

By making it possible to create [targeted advertisements on billboards](https://www.trendhunter.com/trends/intellino-signamic), OfferMoments promises to be the most "scary yet exciting" thing you've seen in marketing in a while.

Once a consumer downloads the app, they are able to get tailored notifications when walking by digital displays on the street or in-store. For instance, if you were to walk by a coffee shop with Bluetooth activated on your smartphone, using "OfferBeacons," OfferMoments alerts you that you're eligible to come in and try a new coffee at a discount—it will even call you out by name.

Now that many brands are looking to [beacon technology to hyper-target marketing efforts](https://www.trendhunter.com/trends/geofencing-feature) to one rather than many, it's no surprise that OfferMoments was named the winner of the Venturefest in 2014 and is now a part of [Virgin Startup](https://www.trendhunter.com/trends/not-a-sock-shop).

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 32% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Targeted Billboards:** The trend of creating targeted billboard advertisements by using beacon and app technology.
- **Hyper-targeted Marketing:** The trend of using beacon and app technology to send tailored messages to consumers when walking by digital displays.
- **Personalized Notifications:** The trend of creating personalized notifications that call out consumers by name and offer discounts through beacon and app technology.

### Who This Affects Most

- **Advertising:** The advertising industry can capitalize on this trend by using beacon and app technology to target specific consumers with tailored messages and discounts.
- **Retail:** The retail industry can capitalize on this trend by using beacon and app technology to send personalized notifications that drive foot traffic and increase sales.
- **Technology:** The technology industry can capitalize on this trend by creating and developing more effective beacon and app technology for personalized notifications and hyper-targeted marketing.

## Related on Trend Hunter

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