# Branded Electronics Boutiques Target Announces the Launch of an Additional 15 Apple Shop-In-Shops By Niko Pajkovic | Published 2022-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/target1 References: [retailwire](https://retailwire.com/discussion/target-doubles-down-on-apple-shop-in-shop-experiences/) & [target](https://www.target.com/)  In spring 2021, retail giant [Target](https://www.trendhunter.com/trends/nintendo-switch-2-2) teamed up with Apple to launch 17 shop-in-shop concepts throughout the United States. Following the success of these unique store-within-a-store expereinces, the two companies have again [partnered to open an additional 15 stores](https://www.trendhunter.com/trends/best-buy-and-ikea). Much like the original concepts, the newly launched stores will feature Apple-trained Target tech consultants and specific Apple-approved decor and lighting. Each section will stock the latest Apple products, including the Apple Watch Series 7 and the iPhone 13 Pro. In addition, as part of the new expansion, Apple has gained a standalone section on [target.com](https://www.trendhunter.com/trends/target-and-fao-schwarz), which, in a sense, will function as its own virtual shop-in-shop. “Guest response has been incredible since the first locations opened in February, and now even more guests can experience the Apple excitement. Best of all? The entire assortment is also available on target.com,” said the company in a recent press statement. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Shop-in-shop Concepts:** Retailers can leverage partnerships with popular brands to create store-within-a-store concepts, featuring expert staff and exclusive products. - **Virtual Shop-in-shop:** Brands can create an online presence within a larger retailer's website, with personalized decor and its own product selection. - **Partnering with Competitors:** Competitors can work together to create unique and mutually beneficial experiences for customers, leveraging each other's strengths and customer bases. ### Who This Affects Most - **Retail:** Retailers can explore partnerships and collaborations to create unique shopping experiences and drive sales. - **Consumer Electronics:** Consumer electronics brands can explore strategic partnerships with retailers to increase their presence and reach more customers. - **E-commerce:** Online retailers can create virtual shop-in-shop concepts to provide a personalized experience for customers and attract more brand partnerships. ## Related on Trend Hunter - [Immersive Store Game Launches](https://www.trendhunter.com/trends/nintendo-switch-2-2.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Car-Connected Retail Services](https://www.trendhunter.com/trends/target-drive-up-and-order-pickup.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Camera Gear Product Displays](https://www.trendhunter.com/trends/retail-expansion.md) - [Retail T-Shirt Brand Expansions](https://www.trendhunter.com/trends/true-classic-1.md)